As a busy flooring company, Flor Haus’ marketing efforts were scattered, and their advertising results were sporadic. Flor Haus’ associates were hired to sell floors, not design ads, write ad headlines, or contact newspaper publishers. Besides, they were often tied-up with other things. So why not hire a marketing manager? In 2014, Flor Haus came to Rosewood for help developing and executing a marketing plan.