How to Plan Your Marketing in 2021

Mar. 8, 2021   |   1:30pm Eastern Standard Time

Guiding Business Owners Through Marketing Challenges Into Sustainable Growth

Gary, Roy, and Derlyn reviewing a project

Rosewood offers marketing consulting, logo & brand development, copy writing, photography, video creation, advertising management, printed materials, website development and online marketing.

The only way to grow a tree is to plant a seed. This takes time and attention. There are no shortcuts or magic formulas. Just as you work with natural laws to grow a healthy tree, you must also apply sound marketing principles to grow a healthy business. Businesses thrive on growth. Without it, they wither and die.

Brands We’ve Worked With

From the Blog

How to Discover If Your Marketing Is Working

A purchase is an exchange of value: I give you $5,000 in exchange for a backyard storage shed. You pay $50,000 for a piece of equipment, and in exchange, the dealer delivers and installs the equipment and teaches you how to run it. My wife pays the grocery store $100, and in exchange, the store allows her to walk out of the store with a cart of groceries. When we pay money but don’t think that we received the same or equal value in return, we feel cheated.

When business owners spend money on marketing, they worry about not getting anything valuable in return. That’s because it’s often hard to see what we got in exchange for our money. Decades ago, businessman John Wanamaker said, “I know half of my advertising dollars are wasted. I just don’t know which half.”

Read Post