The Rosewood Blog

Fourteen Reasons You Need a Marketing Plan

Dwight D. Eisenhower said, “Plans are useless, but planning is indispensable.” His point was that the value of a plan lies as much in the exercise of planning as it does in the plan itself. Even when they know the value of having a plan, business owners often feel too busy to create one. Who has time to sit down and think about the future when so many things need to be done NOW?

Lessons from a Prodigal Marketer

Would Jesus be a marketer? Is God pleased with me as a marketer? Much of the marketing we see today lacks integrity. Empty words offer false hopes, promising meaning and fulfillment that cannot be found in owning or using a product. Thoughtful Christians may wonder if marketing is inherently wrong.

Getting Started With Email Marketing

When Samuel Morse demonstrated his telegraph by sending a message from Washington, D.C. to Baltimore, it made a splash in the newspapers, but that was all. Morse at first had trouble lining up customers and investors.

Keep Your Flywheel Spinning

The funnel model works well to visualize a linear process where a small percentage of leads turn into customers. However, it doesn’t represent what happens after a sale. A business cannot forget about the customer and turn its attention to getting new leads. Customer retention and customer loyalty are important too.

Ingredients of an Effective Brochure

David walked into the break room, glad for a chance to catch his breath on the first day of his new job. He had just sat down with a Gatorade when William, the company owner, came over and greeted him. “How would you like to go over to one of our clients this afternoon and tell them about the new service program we are planning to start offering this summer?” he asked. David wondered if William was out of his mind.

My Website Is Not Providing Leads–What’s Wrong?

Lured by the prospect of reaching millions of prospective customers, advertisers leaped to embrace each new mode of communication in the last century, from radio to TV to the internet. The optimistic business owner pays someone to create a website for his company, and then he sits back and waits for the orders to roll in.

Do You Know Your Target Market?

We usually think of customers choosing us, but in effect, we have a role in choosing our customers. The group of prospective customers you are trying to reach is called your target market. Other similar terms we sometimes use are market niche (or niche market) and ideal customers.

Brand Application: Bringing Your Brand to Life

What comes to your mind when you think of UPS? The colors brown and gold Brown delivery trucks zipping around your town Your friendly local delivery driver in his brown uniform Those are all things we can visualize. We’ve seen brown delivery trucks and friendly uniformed drivers all our lives. Those are parts of the UPS brand that you can see, but did you know that parts of the UPS brand cannot be seen?

Does Your Brand Have Personality

Isn’t it interesting how we assign meaning to different colors? Certain colors are associated with certain emotions: I’m feeling blue today. He was green with envy. She was wearing a happy yellow sweater. Some colors are considered warm colors (reds, oranges, and yellows—think sun and fire), while others are called cool colors (greens, blues, and purples—think plants and water).

Are People Talking About Your Business?

There are good ways to get people talking about your business. And then there are not-so-good ways. The story of a unique Hoover vacuum cleaner promotion gives us one of those not-so-good ways: create an outrageously generous offer . . . that you can’t afford.

Servant-Hearted Selling

Unfortunately, the sales profession has a poor reputation. In Gallup’s annual Honesty and Ethics survey, car salespeople rank second to last (just above lobbyists). But it’s not just car salespeople that have a problem—salespeople overall have the reputation of being dishonest and pushy. Regardless of the overall perception of salespeople, you, as an individual salesperson, can break the “sleazy salesman” and “pushy salesman” stereotypes that are so common.

A Good Customer Experience Is Good Marketing

Have you ever become frustrated trying to extract a product from its plastic shroud? Or maybe you’ve even gotten hurt, jabbing yourself with scissors or slicing your finger with a knife trying to open a plastic package.

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