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The Rosewood team is working remotely and fully operational. Our physical location is closed.
The Rosewood team is working remotely and fully operational. Our physical location is closed.
When Mr. John Deere sold his first plows in 1838, he didn’t have a famous brand. No leaping deer emblem adorned those early plows. Nor were the implements green and yellow.
Mr. Deere didn’t have a famous brand, but I think he did have a brand of sorts. That’s because, in simple terms, a brand is a reputation.
Based out of Bird-in-Hand, Pennsylvania, Glick-it offers complete air and hydraulic power system design and installation.
With a new air system and an updated hydraulic system, they were excited about showing their clients their new and improved offerings. At the same time, they also wanted to spread awareness about their onsite troubleshooting and repair services. What better way to do it than with a series of simple yet eye-catching ads?
“Hi, my name is Roy. How are you today?”
“My name is Craig. I’m pleased to meet you.”
When we meet people for the first time, we quickly learn a lot about them by how they are dressed and what they say to us. We soon learn their names or where they are from.
In March, we kicked off a logo branding session with Peter Zehr for his new business Fireside Meats. As a new meat retailer in North Carolina, Peter knew it was important to have an eye-catching, professional logo to start building brand identity as quickly as possible.
Roy and Ryan Seider were Texas brothers, outdoorsmen who loved fishing and hunting. Roy had a business selling customized boats designed for fishing in the shallow waters of the Gulf Coast. The customized boats were outfitted with three coolers, including one that doubled as a casting platform.
Willow Tree Acres is a “full-care retirement facility for horses on a quiet family farm in picturesque Manheim, PA.” They have room to board 18 horses and are currently looking for horse applications. Henry, the owner, commented, “At Willow Tree Acres, we deliver a unique service. For that reason, we want our website to represent us in the best way possible. The only way to do this is to have top-of-the-line photography.”
How do these products compare to others in the market? Should the sell sheets be printed individually or be combined into a single catalog? What is important to the farmers who buy these products?
Whatever your industry, I’m sure you can identify with questions like these. For example, you may sometimes wonder what is the real reason that people buy your product. Is it the price? The quality? A certain feature? Your location?
Amish Mike is New Jersey’s largest supplier of top-quality Amish sheds and outdoor products. They have enjoyed a solid, 15-year relationship with Rosewood Marketing. The quote, “Good things take time,” proved true as Mike Cohort, the owner of Amish Mike, threw around the idea of Rosewood Marketing designing a catalog for them for a few years.
The previous three articles in this series covered three of the four elements of defining a market niche:
1. Your industry
2. Your company
3. Your product/service
This article covers the final element: your customers.