The Rosewood Blog

watering_watermelon_plants_like_cultivating_customers
Just like gardening, generating business leads is demanding yet rewarding. Successful businesses must cultivate the soil of their target market. They must sow the seeds of interest through strategic marketing and nurture potential clients through a carefully crafted sales funnel.
doctor-taking patient-pulse- marketing-pulse-self-assessment
Sometimes, business owners wish for a simple test to give them greater clarity in marketing. You don’t need to feel lost in a marketing fog.
firm foundation of marketing laid by core messaging
Had the builders in Pisa taken the time to plan and craft a solid foundation for their tower, it might still be known as the “Tower of Pisa.” Don’t make a similar mistake in your marketing.
ad-design-sample-ad-rosewood-marketing
Anyone can think like a designer by stealing the mindsets of translators, gardeners, framers, cartographers, and barnacle scrapers. So get in the magpie spirit and start designing.
does my small business need a website
Today’s consumer expects to find your business online. Some small businesses do quite well without a website. But don’t be too quick to disregard the potential benefits of a website for your business.
Banish these marketing myths from your mind
Myths are stubborn things. They can influence thinking and planning for generations. Believing a myth about marketing can shackle your business planning and marketing flexibility for years to come.
Listen in as marketer Mike tells manufacturer Amos what needs to happen for his website to become more visible to customers online.
how to create a strong usp
You cannot force people to buy your product. They must choose to make the transaction. Communicating that you offer a unique and valuable product makes buying from you the only logical course of action.
Five mistakes that will kill sales of your new product
For months, you’ve planned and longed for this day–the day you reveal your exciting new product. But as the days and then weeks go by, the silence is deafening. What went wrong?
For a moment, imagine yourself as an ag mechanic. You use hand tools daily to repair equipment and please your customers. Yesterday, your favorite screwdriver snapped as you pried on a stubborn pulley. So today, you’re standing in the store comparing screwdrivers.
Creativity is a strategic imperative in your marketing planning. But, as a practical professional, you might be thinking, Me, creative? Not really!
When you take the time to clarify your marketing message, you do the work so your customer doesn't have to. The company that communicates most clearly and simply will win.  Will that company be yours?