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Step Two in Finding Your Market Niche: Company Profile

An important aspect of having a successful business is offering the right product to the right people at the right price. This sweet spot becomes your market niche.

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How to Solve Your Ad Management Problem

Ad management. Sometimes simple, sometimes complicated. Even sometimes fun. But always on the back of your mind. A constant cycle of words and pictures and deadlines. Month after month after month. That’s the part that quickly becomes old.

And the Horning MFG team knew all about it.

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Why You Need to Evaluate Your Industry

Researching the profile of your industry is a little like an island castaway scouting out the lay of the land, mapping out his surroundings, and planning for survival. How large is the pool of potential customers? What competition is present? Are there untapped opportunities or resources?

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Video + Testimonials = High Impact

Videography is a powerful advertising tool. In the blur of your potential clients’ crazy busy lives, you’ll probably receive only a few valuable seconds of their time. In those moments, they will decide if what you’re offering is going to make their lives better.

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9 logos by Lyndon Gehman

A Showcase of Logos

Branding is one of our core offerings. We love to help clients establish their visual brand identity. From a Christian book publisher to an electrical supply company and a diner, we believe each brand’s personality is unique and those personalities are reflected in the logos below.

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marketing chart

Planning Sales and Marketing- Part 2

How do you get sales revenue? How do you get milk from a cow? You need to buy the cow, feed and water the cow, get a bucket, and milk the cow. You can’t just go into the barn and push a button and get milk. Milk in the pail is an outcome of many inputs. Marketing is the same way. Sales revenue is not an input; it’s an outcome of other actions that result in sales revenue.

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Mid-America Structure website on a mobile phone

Is It Worth a New Site?

Is your website slightly outdated? Not a big deal, right? Actually, it can be a big deal. If your website is difficult for potential clients to navigate, you are losing sales. Paying attention to your visitors’ actions on the site and making it easy and streamlined to take those actions is paramount to your website’s success.

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Rosewood Marketing Tree

Planning Sales and Marketing- Part 1

The purpose of sales and marketing is to supply the money for the business by acquiring it from customers in exchange for valuable products and services. Sales and marketing isn’t everything, but it ranks reasonably close to oxygen. If you’re feeling short of breath with your incoming revenue, this article should give you some fresh air.

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A Powerful Logo & Brand Refresh

Does your brand logo feel listless and outdated? If your early entrepreneur days were a lifetime ago and you haven’t thought about your logo since its birth, your business is probably overdue for a brand refresh. A refresh can retain years of brand history while repositioning your company for the future.

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