The Rosewood team is working remotely and fully operational. Our physical location is closed.
The Rosewood team is working remotely and fully operational. Our physical location is closed.
In March, we kicked off a logo branding session with Peter Zehr for his new business Fireside Meats. As a new meat retailer in North Carolina, Peter knew it was important to have an eye-catching, professional logo to start building brand identity as quickly as possible.
Roy and Ryan Seider were Texas brothers, outdoorsmen who loved fishing and hunting. Roy had a business selling customized boats designed for fishing in the shallow waters of the Gulf Coast. The customized boats were outfitted with three coolers, including one that doubled as a casting platform.
Willow Tree Acres is a “full-care retirement facility for horses on a quiet family farm in picturesque Manheim, PA.” They have room to board 18 horses and are currently looking for horse applications. Henry, the owner, commented, “At Willow Tree Acres, we deliver a unique service. For that reason, we want our website to represent us in the best way possible. The only way to do this is to have top-of-the-line photography.”
How do these products compare to others in the market? Should the sell sheets be printed individually or be combined into a single catalog? What is important to the farmers who buy these products?
Whatever your industry, I’m sure you can identify with questions like these. For example, you may sometimes wonder what is the real reason that people buy your product. Is it the price? The quality? A certain feature? Your location?
Amish Mike is New Jersey’s largest supplier of top-quality Amish sheds and outdoor products. They have enjoyed a solid, 15-year relationship with Rosewood Marketing. The quote, “Good things take time,” proved true as Mike Cohort, the owner of Amish Mike, threw around the idea of Rosewood Marketing designing a catalog for them for a few years.
The previous three articles in this series covered three of the four elements of defining a market niche:
1. Your industry
2. Your company
3. Your product/service
This article covers the final element: your customers.
Does the sight of your website make you sigh? You know it needs an upgrade to bring it up to speed and to represent your business better, but the project seems too complicated and expensive. And how will you ever find the time?
The money. The commitment. Are these uncertainties holding you back from owning a top-performing website? They don’t need to. Read DA Bowman’s story, and you will understand why.
Does your business offer the right product to the right people at the right price? If so, you’ve found the sweet spot that we call a market niche. Multiple factors come into play in determining your market niche.
In the previous two articles, we looked at how to profile your industry and company. In this article, we’ll take a close look at your products and services.
Bro·chure /brōˈSHo͝or/ noun- A small book or magazine containing pictures and information about a product or service.
How effective are your brochures? Are you satisfied with how they present your products and services?
MR Roofing wasn’t.
