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Video + Testimonials = High Impact

Videography is a powerful advertising tool. In the blur of your potential clients’ crazy busy lives, you’ll probably receive only a few valuable seconds of their time. In those moments, they will decide if what you’re offering is going to make their lives better.

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9 logos by Lyndon Gehman

A Showcase of Logos

Branding is one of our core offerings. We love to help clients establish their visual brand identity. From a Christian book publisher to an electrical supply company and a diner, we believe each brand’s personality is unique and those personalities are reflected in the logos below.

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marketing chart

Planning Sales and Marketing- Part 2

How do you get sales revenue? How do you get milk from a cow? You need to buy the cow, feed and water the cow, get a bucket, and milk the cow. You can’t just go into the barn and push a button and get milk. Milk in the pail is an outcome of many inputs. Marketing is the same way. Sales revenue is not an input; it’s an outcome of other actions that result in sales revenue.

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Mid-America Structure website on a mobile phone

Is It Worth a New Site?

Is your website slightly outdated? Not a big deal, right? Actually, it can be a big deal. If your website is difficult for potential clients to navigate, you are losing sales. Paying attention to your visitors’ actions on the site and making it easy and streamlined to take those actions is paramount to your website’s success.

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Rosewood Marketing Tree

Planning Sales and Marketing- Part 1

The purpose of sales and marketing is to supply the money for the business by acquiring it from customers in exchange for valuable products and services. Sales and marketing isn’t everything, but it ranks reasonably close to oxygen. If you’re feeling short of breath with your incoming revenue, this article should give you some fresh air.

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A Powerful Logo & Brand Refresh

Does your brand logo feel listless and outdated? If your early entrepreneur days were a lifetime ago and you haven’t thought about your logo since its birth, your business is probably overdue for a brand refresh. A refresh can retain years of brand history while repositioning your company for the future.

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Remembering the Customer

Five Biblical Principles Series: Stewardship in Sales and Marketing

In this series, we’ve been exploring five Biblical principles that apply to sales and marketing. While writing these articles, I repeatedly encountered a sixth principle: the principle of stewardship. This article addresses stewardship across the various topics covered in the previous articles.

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More Than a Snapshot: High-value Photography

Are you embarrassed of the grainy photos on your website and brochures? Are you wondering if it’s worth the investment to hire a professional photographer? Quality photography is important for successful marketing collateral. Here’s a glimpse of a photoshoot our Rosewood team did in April.

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Five Biblical Principles Series: Branding

This is the seventh article in a series called Biblical Principles for Sales and Marketing. Throughout the series, we’ve explored ways that these five principles apply to our everyday marketing decisions. This article gives you a new way to think about branding so that you can more clearly understand how to build your own business’s brand in a way that honors God.

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