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How to Make Sure Your Marketing Gets Done

The President of the United States is sometimes called the most powerful man in the world. Suppose that the President sends a bill that contains many popular provisions to Congress, and Congress passes it. A signing ceremony is scheduled, the TV cameras are set up, and the President signs the bill with much pomp and ceremony. He makes a short speech about making the United States a better place. 

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Are You Making Your Words Count?

Have you experienced that uneasy feeling of knowing that the quality of your marketing doesn’t quite measure up to the quality of your product?

Photography and design both make a significant impact on the quality of your advertising. These two components get a lot of attention, but don’t overlook the words that go with them. Today we will zero in on the power of the copy, the words written to sell your product.

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How to Build Your Annual Marketing Budget

“How much should we budget for marketing?” That’s a question that dozens of business owners have asked me.

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Hand Out Catchy Sell Sheets at Your Next Trade Show

The story behind the new Flatcat trailer that Belmont Trailer, LLC is about to release is worth hearing. Producing high-quality trailers has been a passion of Belmont for years. Six years ago, they recognized the need for a low-angled tilt trailer that would make loading specialty equipment a breeze

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Set and Manage Your Goals for Success 

Setting the right goals and then tracking your progress is important behind-the-scenes work of any project, whether or not it relates to your marketing. You may have heard this quote one hundred times before, but as Zig Ziglar said, “If you aim at nothing, you will hit it every time.”

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Team Up with a Rosewood Marketing Guide

Marvin, a marketing guide at Rosewood, understands how hard it is for a business to handle all of its marketing. “In general, a business of any size is scrambling to get things done. Often they don’t have an in-person marketing person on their team. Suddenly, ad deadlines or trade shows appear. Brochures are slapped together that don’t truly speak to their business’s brand or image. Without a plan, it’s a real struggle to keep a message consistent and impactful.”

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Positioning Your Brand for Success

When Mr. John Deere sold his first plows in 1838, he didn’t have a famous brand. No leaping deer emblem adorned those early plows. Nor were the implements green and yellow.

Mr. Deere didn’t have a famous brand, but I think he did have a brand of sorts. That’s because, in simple terms, a brand is a reputation.

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Grab Attention with a Consistent Ad Campaign 

Based out of Bird-in-Hand, Pennsylvania, Glick-it offers complete air and hydraulic power system design and installation.

With a new air system and an updated hydraulic system, they were excited about showing their clients their new and improved offerings. At the same time, they also wanted to spread awareness about their onsite troubleshooting and repair services. What better way to do it than with a series of simple yet eye-catching ads?

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Increase Your Sales with Effective Messaging

“Hi, my name is Roy. How are you today?”

“My name is Craig. I’m pleased to meet you.”

When we meet people for the first time, we quickly learn a lot about them by how they are dressed and what they say to us. We soon learn their names or where they are from.

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