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Website Upgrade: Simple Process, Strong Results

Does the sight of your website make you sigh? You know it needs an upgrade to bring it up to speed and to represent your business better, but the project seems too complicated and expensive. And how will you ever find the time?

The money. The commitment. Are these uncertainties holding you back from owning a top-performing website? They don’t need to. Read DA Bowman’s story, and you will understand why.

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Step Three in Finding Your Market Niche: Product/Service Profile

Does your business offer the right product to the right people at the right price? If so, you’ve found the sweet spot that we call a market niche. Multiple factors come into play in determining your market niche.

In the previous two articles, we looked at how to profile your industry and company. In this article, we’ll take a close look at your products and services.

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Quality Brochures for Quality Products

Bro·chure /brōˈSHo͝or/ noun- A small book or magazine containing pictures and information about a product or service.

How effective are your brochures? Are you satisfied with how they present your products and services?

MR Roofing wasn’t.

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Step Two in Finding Your Market Niche: Company Profile

An important aspect of having a successful business is offering the right product to the right people at the right price. This sweet spot becomes your market niche.

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How to Solve Your Ad Management Problem

Ad management. Sometimes simple, sometimes complicated. Even sometimes fun. But always on the back of your mind. A constant cycle of words and pictures and deadlines. Month after month after month. That’s the part that quickly becomes old.

And the Horning MFG team knew all about it.

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Why You Need to Evaluate Your Industry

Researching the profile of your industry is a little like an island castaway scouting out the lay of the land, mapping out his surroundings, and planning for survival. How large is the pool of potential customers? What competition is present? Are there untapped opportunities or resources?

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Video + Testimonials = High Impact

Videography is a powerful advertising tool. In the blur of your potential clients’ crazy busy lives, you’ll probably receive only a few valuable seconds of their time. In those moments, they will decide if what you’re offering is going to make their lives better.

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9 logos by Lyndon Gehman

A Showcase of Logos

Branding is one of our core offerings. We love to help clients establish their visual brand identity. From a Christian book publisher to an electrical supply company and a diner, we believe each brand’s personality is unique and those personalities are reflected in the logos below.

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marketing chart

Planning Sales and Marketing- Part 2

How do you get sales revenue? How do you get milk from a cow? You need to buy the cow, feed and water the cow, get a bucket, and milk the cow. You can’t just go into the barn and push a button and get milk. Milk in the pail is an outcome of many inputs. Marketing is the same way. Sales revenue is not an input; it’s an outcome of other actions that result in sales revenue.

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