The Rosewood team is working remotely and fully operational. Our physical location is closed.
The Rosewood team is working remotely and fully operational. Our physical location is closed.
Have you ever stood at a service desk with a helpful salesperson smiling patiently at you—waiting for you to decide on the specific color, style, or size of a product you’re considering purchasing? The clock ticks loudly. You don’t have all day. And you’re pretty sure the salesperson doesn’t either. But the looming pressure of the clock, clerk, and a perfect purchase make a final decision nearly impossible.
This is the fifth article in a series called Biblical Principles for Sales and Marketing. In the previous article on lead generation, I wrote, “To generate more leads, you need to get people to ‘raise their hand’ and let you know they are interested.” But what should you do after you know they have interest?
Perhaps you have encountered a new term in Rosewood’s literature: “marketing guide”. Perhaps you have wondered…What exactly is a Marketing Guide? Can I have confidence someone outside my industry will really understand my needs—even if they are a “professional”? Is this just another “unnecessary cost” associated with marketing? Is this of any value to me, since my business is doing “half decent” without outside input?
When you know your vision, mission, and core values, you can make good decisions quickly. At Rosewood, we call these Root Statements. The first step in knowing your roots is to discover and clarify what they are. In the two previous Confidence in Crisis articles, we discussed Vision and Mission. Today, we will dive into Core Values. As a reminder, here are the definitions for each of the three Roots.
This is the fourth article in a series called Biblical Principles for Sales and Marketing. In this series, we are taking the following five principles and applying them to different aspects of marketing. In this article, we are considering lead generation.
Have you ever heard someone say, “You need to know where you’re going if you ever want to get there?” It’s the truth. Two weeks ago, we talked about building a strong foundation to stand on by “knowing your roots”. This week, we want to take a step forward— discussing how to craft a vision statement. When you know your roots and have a vision statement, you’ll be anchored securely and moving steadily forward.
“I do not know the man!” he said, cursing and swearing. As he kicked a gray coal back into the fire, he suddenly felt eyes on him. He heard a rooster crowing.
Was Peter a shallow man? I don’t think so, but he was human just like we are. He faced uncertainty, frustration and failure. Peter was impulsive and quick to speak. Was this a negative trait? Maybe, but Peter was a man who knew his roots. He was grounded. He was a strong and stable person.
“The frustrating phone calls I get from salesmen every time I remove an ad from a newspaper are getting old. And there’s the overwhelming challenge of overseeing my ads properly–I’m really bad at that. I want to keep a strong flow of leads coming in, but I barely have the time to make it happen. How can I get on top of my advertising?”
Can you relate?
Historians give Winston Churchill high grades as a leader in crisis. Churchill became Prime Minister of the United Kingdom at the beginning of World War II. In his speech to the House of Commons, he didn’t proclaim that he had all the answers. He said the following:
I would say to the House, as I said to those who have joined this government: “I have nothing to offer but blood, toil, tears, and sweat.”
