The Rosewood Blog

Five mistakes that will kill sales of your new product
For months, you’ve planned and longed for this day–the day you reveal your exciting new product. But as the days and then weeks go by, the silence is deafening. What went wrong?
For a moment, imagine yourself as an ag mechanic. You use hand tools daily to repair equipment and please your customers. Yesterday, your favorite screwdriver snapped as you pried on a stubborn pulley. So today, you’re standing in the store comparing screwdrivers.
Creativity is a strategic imperative in your marketing planning. But, as a practical professional, you might be thinking, Me, creative? Not really!
When you take the time to clarify your marketing message, you do the work so your customer doesn't have to. The company that communicates most clearly and simply will win.  Will that company be yours?
5 Steps to Plan Your Marketing in 2024
Strong businesses don't happen by accident; they happen by planning. Successful marketing requires careful planning. It requires thinking ahead to the coming year and researching current market trends. 
Dwight D. Eisenhower said, “Plans are useless, but planning is indispensable.” His point was that the value of a plan lies as much in the exercise of planning as it does in the plan itself.  Even when they know the value of having a plan, business owners often feel too busy to create one. Who has time to sit down and think about the future when so many things need to be done NOW?
Would Jesus be a marketer?  Is God pleased with me as a marketer? Much of the marketing we see today lacks integrity. Empty words offer false hopes, promising meaning and fulfillment that cannot be found in owning or using a product. Thoughtful Christians may wonder if marketing is inherently wrong.
email marketing as part of your marketing funnel
When Samuel Morse demonstrated his telegraph by sending a message from Washington, D.C. to Baltimore, it made a splash in the newspapers, but that was all. Morse at first had trouble lining up customers and investors.
The funnel model works well to visualize a linear process where a small percentage of leads turn into customers. However, it doesn’t represent what happens after a sale. A business cannot forget about the customer and turn its attention to getting new leads. Customer retention and customer loyalty are important too. 
David walked into the break room, glad for a chance to catch his breath on the first day of his new job. He had just sat down with a Gatorade when William, the company owner, came over and greeted him. “How would you like to go over to one of our clients this afternoon and tell them about the new service program we are planning to start offering this summer?” he asked.  David wondered if William was out of his mind.
Website SEO optimized
Lured by the prospect of reaching millions of prospective customers, advertisers leaped to embrace each new mode of communication in the last century, from radio to TV to the internet.  The optimistic business owner pays someone to create a website for his company, and then he sits back and waits for the orders to roll in.
Do you know your target audience
We usually think of customers choosing us, but in effect, we have a role in choosing our customers. The group of prospective customers you are trying to reach is called your target market. Other similar terms we sometimes use are market niche (or niche market) and ideal customers.