Work

A Powerful Logo & Brand Refresh

Does your brand logo feel listless and outdated? If your early entrepreneur days were a lifetime ago and you haven’t thought about your logo since its birth, your business is probably overdue for a brand refresh. A refresh can retain years of brand history while repositioning your company for the future.

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More Than a Snapshot: High-value Photography

Are you embarrassed of the grainy photos on your website and brochures? Are you wondering if it’s worth the investment to hire a professional photographer? Quality photography is important for successful marketing collateral. Here’s a glimpse of a photoshoot our Rosewood team did in April.

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How Sell Sheets Streamlined the Sales Process for Belmont Trailers

Belmont Trailers’ dealers were frustrated. Belmont Trailers, a respected trailer manufacturer in Lancaster County, PA, offers trailers which can be built to order based on many sizes, options, and accessories. The buying options are nearly endless, and they desperately needed a visual to send along with their clients’ quotes.

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A Visualizer: One Way to Make Your Customer’s Decisions Easier

Have you ever stood at a service desk with a helpful salesperson smiling patiently at you—waiting for you to decide on the specific color, style, or size of a product you’re considering purchasing? The clock ticks loudly. You don’t have all day. And you’re pretty sure the salesperson doesn’t either. But the looming pressure of the clock, clerk, and a perfect purchase make a final decision nearly impossible.

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the difference a marketing guide can make

The Difference a Marketing Guide Can Make

Perhaps you have encountered a new term in Rosewood’s literature: “marketing guide”. Perhaps you have wondered…What exactly is a Marketing Guide? Can I have confidence someone outside my industry will really understand my needs—even if they are a “professional”? Is this just another “unnecessary cost” associated with marketing? Is this of any value to me, since my business is doing “half decent” without outside input?

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Say It with an Ad Campaign

“The frustrating phone calls I get from salesmen every time I remove an ad from a newspaper are getting old. And there’s the overwhelming challenge of overseeing my ads properly–I’m really bad at that. I want to keep a strong flow of leads coming in, but I barely have the time to make it happen. How can I get on top of my advertising?”

Can you relate?

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Pebbles Family Buffet Exterior with new sign

Renovating a Restaurant Brand and Website

Amongst the gently rolling hills of Ontario stands Pebbles Family Buffet, a Mennonite restaurant specializing in home-style cuisine. A recent remodel of the restaurant set different goals for the brand. They updated the decor to give the restaurant a classier atmosphere, and Pebbles also changed their food production and service to become a more upscale restaurant. With this change, it was time for a new website. Their old, out-dated one didn’t reflect the new experience, and the platform it was on would no longer be supported.

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paint stand with newly designed paint cans

Branding the Can: How We Created Labels for A&L Paint

Packaging can look nice, but to do its job well, it should help sell the product. Suitable packaging needs research before to inform the design. Since the customer sees your product’s packaging first, they unconsciously allow it to affect their purchasing decision.

A&L Paint manufactures water-based latex low VOC coatings, stains, paints, floor finishes, and poly-urethanes…

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brochure

The Medium is the Message

Touch and feel can be everything when promoting a premium product. The medium, or the way a message is conveyed, may be just as important as the message itself. In fact, Marshall Mcluhan says that the medium is the message. This concept applies to marketing. Companies should communicate their message through a medium that fits and complements their brand…

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