They say you’ve got to see it to believe it. This old adage contains an element of truth when working to win new customers. People not only want to see your product, but sometimes they also want a glimpse of the process that created it.
Cozy Cabins, a company that builds custom modular log cabins, understands this fact and uses videos to spread the word, attract new customers, and showcase their work. They have featured videos of home installation on their website for years. However, their videos were becoming outdated and didn’t feature the newest cabin models.