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conflict

Ready, Set, Go . . . the Power of Three

Take a look at this list. All of the following concepts share a common characteristic. Can you identify it?

Primary colors The Godhead A musical chord U.S. government The makeup of a human being
Now that you’ve had a little time to think about it, could you make a good guess? Maybe you’re wondering, What does this have to do with marketing?

What these all have in…

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Pebbles Family Buffet Exterior with new sign

Renovating a Restaurant Brand and Website

Amongst the gently rolling hills of Ontario stands Pebbles Family Buffet, a Mennonite restaurant specializing in home-style cuisine. A recent remodel of the restaurant set different goals for the brand. They updated the decor to give the restaurant a classier atmosphere, and Pebbles also changed their food production and service to become a more upscale restaurant. With this change, it was time for a new website. Their old, out-dated one didn’t reflect the new experience, and the platform it was on would no longer be supported.

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GPS gave out - car is on the rocks

Are Unrealistic Expectations Setting You Up for SEO Failure?

This summer my family and I packed our car, fueled up, and left Pennsylvania for a vacation in which we traversed several states. Each day we made plans to arrive at our destination at a specific time.

We used a GPS to plan our daily excursions and stay on schedule. One feature of a GPS is calculating an estimated arrival time. But somehow, our actual arrival times were rarely what the GPS initially told us! In fact, we often arrived much later. Has this ever happened to you?

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paint stand with newly designed paint cans

Branding the Can: How We Created Labels for A&L Paint

Packaging can look nice, but to do its job well, it should help sell the product. Suitable packaging needs research before to inform the design. Since the customer sees your product’s packaging first, they unconsciously allow it to affect their purchasing decision.

A&L Paint manufactures water-based latex low VOC coatings, stains, paints, floor finishes, and poly-urethanes…

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brochure

The Medium is the Message

Touch and feel can be everything when promoting a premium product. The medium, or the way a message is conveyed, may be just as important as the message itself. In fact, Marshall Mcluhan says that the medium is the message. This concept applies to marketing. Companies should communicate their message through a medium that fits and complements their brand…

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machine gears

Is It Really a Marketing Problem?

Imagine that your product was so unique and popular that it practically marketed itself, many people were excited about its features and performance, and orders were pouring in.

Such is the case for Tesla, an electric vehicle manufacturer.

But now imagine that you can’t manufacture your product quickly enough to meet demand—not even quickly enough to meet your promises to…

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Convert More Leads with Video Testimonials

As times change, many old barns and structures have been left to rot away. Henry Stoltzfus at Stable Hollow Construction loves history, as do his workers. What began as a construction company, soon developed into a passion for preserving old barns with as much historical detail as possible. Each barn has its own fascinating…

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I Don’t Have Money for Marketing!

His tone was desperate: “How can we increase sales? We’re losing money and are almost out of cash. If something doesn’t change, we’ll be forced to close.”

How would you respond? I could offer heartfelt sympathy, but what good was that? The owners seemed to expect me to hand them a miraculous formula to bail them out of their dilemma.

Their business did not reach this low point…

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Rosewood Marketing

In case you missed it…

In case you missed it…

We have recently moved into our new office building! If you would like to find us, our new address is

924 E Lincoln Ave
Myerstown, PA 17067

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