The Rosewood Blog

Step Two in Finding Your Market Niche: Company Profile

An important aspect of having a successful business is offering the right product to the right people at the right price. This sweet spot becomes your market niche.

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Why You Need to Evaluate Your Industry

Researching the profile of your industry is a little like an island castaway scouting out the lay of the land, mapping out his surroundings, and planning for survival. How large is the pool of potential customers? What competition is present? Are there untapped opportunities or resources?

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marketing chart

Planning Sales and Marketing- Part 2

How do you get sales revenue? How do you get milk from a cow? You need to buy the cow, feed and water the cow, get a bucket, and milk the cow. You can’t just go into the barn and push a button and get milk. Milk in the pail is an outcome of many inputs. Marketing is the same way. Sales revenue is not an input; it’s an outcome of other actions that result in sales revenue.

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Rosewood Marketing Tree

Planning Sales and Marketing- Part 1

The purpose of sales and marketing is to supply the money for the business by acquiring it from customers in exchange for valuable products and services. Sales and marketing isn’t everything, but it ranks reasonably close to oxygen. If you’re feeling short of breath with your incoming revenue, this article should give you some fresh air.

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Remembering the Customer

Five Biblical Principles Series: Stewardship in Sales and Marketing

In this series, we’ve been exploring five Biblical principles that apply to sales and marketing. While writing these articles, I repeatedly encountered a sixth principle: the principle of stewardship. This article addresses stewardship across the various topics covered in the previous articles.

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Five Biblical Principles Series: Branding

This is the seventh article in a series called Biblical Principles for Sales and Marketing. Throughout the series, we’ve explored ways that these five principles apply to our everyday marketing decisions. This article gives you a new way to think about branding so that you can more clearly understand how to build your own business’s brand in a way that honors God.

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Man thinking "I wish I remembered what my wife's favorite color is".

Five Biblical Principles Series: Sales and CRM

This is the sixth article in a series called Biblical Principles for Sales and Marketing. For the purpose of this article, sales is the direct communication that a company representative has with a prospect. A Customer Relationship Management (CRM) system is the paper system or software the representative uses to keep a record of past communication with a customer and to set reminders for follow up.

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Graphs that lie

Lead Conversion (Part 5 of 7)

This is the fifth article in a series called Biblical Principles for Sales and Marketing. In the previous article on lead generation, I wrote, “To generate more leads, you need to get people to ‘raise their hand’ and let you know they are interested.” But what should you do after you know they have interest?

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confidence in crisis

How to Discover Your Core Values

When you know your vision, mission, and core values, you can make good decisions quickly. At Rosewood, we call these Root Statements. The first step in knowing your roots is to discover and clarify what they are. In the two previous Confidence in Crisis articles, we discussed Vision and Mission. Today, we will dive into Core Values. As a reminder, here are the definitions for each of the three Roots.

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