The Rosewood Blog

Graphs that lie
This is the fifth article in a series called Biblical Principles for Sales and Marketing. In the previous article on lead generation, I wrote, “To generate more leads, you need to get people to ‘raise their hand’ and let you know they are interested.” But what should you do after you know they have interest?
confidence in crisis
When you know your vision, mission, and core values, you can make good decisions quickly. At Rosewood, we call these Root Statements. The first step in knowing your roots is to discover and clarify what they are. In the two previous Confidence in Crisis articles, we discussed Vision and Mission. Today, we will dive into Core Values. As a reminder, here are the definitions for each of the three Roots.
Article-4-Illustration-Blog
This is the fourth article in a series called Biblical Principles for Sales and Marketing. In this series, we are taking the following five principles and applying them to different aspects of marketing. In this article, we are considering lead generation.
confidence in crisis
Have you ever heard someone say, “You need to know where you’re going if you ever want to get there?” It’s the truth. Two weeks ago, we talked about building a strong foundation to stand on by “knowing your roots”. This week, we want to take a step forward— discussing how to craft a vision statement. When you know your roots and have a vision statement, you’ll be anchored securely and moving steadily forward.
confidence in crisis
“I do not know the man!” he said, cursing and swearing. As he kicked a gray coal back into the fire, he suddenly felt eyes on him. He heard a rooster crowing. Was Peter a shallow man? I don’t think so, but he was human just like we are. He faced uncertainty, frustration and failure. Peter was impulsive and quick to speak. Was this a negative trait? Maybe, but Peter was a man who knew his roots. He was grounded. He was a strong and stable person.
confidence in crisis
Historians give Winston Churchill high grades as a leader in crisis. Churchill became Prime Minister of the United Kingdom at the beginning of World War II. In his speech to the House of Commons, he didn’t proclaim that he had all the answers. He said the following: I would say to the House, as I said to those who have joined this government: “I have nothing to offer but blood, toil, tears, and sweat.”
This is the third article in a series called Biblical Principles for Sales and Marketing. The first article shared five principles that are foundational to Biblical marketing decisions: 1. Love - And as ye would that men should do to you, do ye also to them likewise. Luke 6:31 2. Truth - A false balance is abomination to the Lord: but a just weight is his delight. Prov 11:1
confidence in crisis
You may have heard one or more versions of The Hot Dog Vendor Fable. It’s worth repeating at this moment in history.* Joe was your average Joe. As a young father, he bootstrapped his way into success with a street corner hotdog stand. But then he made a critical mistake. Actually, a very common mistake. A mistake that you and I are at risk of making this very moment.
This is the second article in a series called Biblical Principles for Sales and Marketing. The first article shared five principles that are foundational to Biblical marketing decisions: 1. Love. And as ye would that men should do to you, do ye also to them likewise. Luke 6:31
Nehemiah felt like pulling his hair out. There they were, set up outside the city wall. Not long before, Nehemiah had confronted the Jews about doing business on the Sabbath. They had been treading grapes, loading up their donkeys with grain, and bringing their products to Jerusalem all on the Sabbath.
is your to-do list overwhelming you?
Is your personal workload holding back your entire company? Two days in a row I had the same conversation with two different clients. They weren’t completing simple tasks related to key marketing projects, and as a result, were holding up the entire workflow on the projects. All they needed to do was invest a half hour of work, but in the past three weeks or three months they hadn’t gotten to it.
conflict
Take a look at this list. All of the following concepts share a common characteristic. Can you identify it? Primary colors The Godhead A musical chord U.S. government The makeup of a human being Now that you’ve had a little time to think about it, could you make a good guess? Maybe you’re wondering, What does this have to do with marketing? What these all have in...