The Rosewood Blog

  • All
  • Education
  • News
  • Work
Amplify Your Voice with an Email Campaign

Amplify Your Voice with an Email Campaign

It’s time for your Customer Appreciation Sale—you need to get the word out! What is the best way to reach the most people?

Print ads and mailers can be quite effective, but are they enough? In this age of easy internet access, a lot of your potential repeat customers might skip the local newspaper, but they are certainly on their smartphones and computers. This demographic may seem out of your reach, but it’s not! You can easily connect through email marketing.

Read More →
Building Your Brand

How to Build Your Brand

Think of the popular brand marks for John Deere, McDonald’s and Apple. Do you know what products each company produces? What impressions come to your mind?

The Dictionary of Brand defines “brand” as a person’s perception of a product, service, experience, or organization. In other words, your business has a reputation, like a person does. Branding is the effort to define and build that reputation while also building people’s trust in it.

Read More →
Average Shoe - Mistake #4

Five Mistakes that Kill Sales

Are you in one of the following situations?

Wrestling with a struggling product line.
Thinking about starting a new business.
Planning to launch a new product or service.
On the road to success in these areas, you will notice well-beaten trails branching off to the side. If you take one of these side trails, you will find yourself lost in the woods.

Read More →
Ad Example

Putting Your Print Ads to Work

Most businesses have, at one time or another, used print advertising to drive sales of their products or services. Perhaps you spend hundreds or even thousands of dollars a year on ads in various publications. Here’s the question you should ask yourself: “Are the print ads that I’m investing in paying off?”

Read More →
Directory Listing Sites

Directory Listings – The “Phone Book” of Our Digital Age

“Siri, what is the number for Rob’s Repair?” That’s the sound of someone ‘looking up a business’ in the world we live in today. For many folks, the days of letting “your fingers do the walking” through the paper yellow pages to find a phone number are a thing of the past.

Whether using Apple’s Siri voice-activated search assistant, typing in a Google search bar from the desktop computer, or doing a speech-to-text search on a digital tablet, a rapidly growing majority of today’s consumers have one thought when it’s time to look for a business or a phone number…online search.

Read More →
Logos in use

2017 Logo Portfolio

In 2017 our brand designers were busy rolling out both new and refreshed brands. We had the opportunity to work with brands in diverse industries, from a retirement community to a hydraulic…

Read More →
Garden Salad

How Important is Photography?

I was hungry. My stomach told me that it had been awhile since I had last eaten. As I was exploring my favorite local town, I quickly searched Google for suitable options in the area.

I clicked on the first of two results that Google returned. This restaurant had several fine sounding menu items, but upon looking at their photography, my appetite waned. Poorly lit photos (likely shot by the owner himself) of poorly presented food distressed my eyes.

Read More →
Stagecoach Brochure Cover

Heartwarming Brochure for Stove Company [Case Study]

Open the new brochure for Stagecoach Trading Co. and these are the first sentences you’ll read: “The fire crackled and cast flickering shafts of light around the clearing. Sparks floated upward, tiny shooting stars that burst up and disappeared.”

Stagecoach Trading Co. is a new brand we created for a company that was initially known as Wood Energy Solutions. This team out of Salmon, Idaho, manufactures innovative wood stoves that circulate air using natural convection instead of an electric blower.

Read More →
Marketing Tree Infographic

Who Needs a Coach?

Whether a street-side lemonade stand or a seven-figure enterprise, every business operates with the same basic systems. If these systems are not understood, engaged, or running properly, the business will suffer and may even fail.
The functions of a business can be categorized into four core systems…

Read More →