The Rosewood Blog

Uncharted Waters
There is a lot of uncertainty in business. We don’t know if our new product will succeed. We don’t know if an investment in new equipment will pay off. We don’t know if that important deal will go through. We don’t know what government regulation or industry disruption will hit us next. We don’t even know if our business will exist in five years!
Rosewood Marketing Tree
Do you remember sitting in your school desk, desperately trying to understand something your teacher was explaining? Perhaps your teacher turned to the chalkboard and drew a sketch or a diagram, or worked out the solution step by step, and it clicked. What a relief!
Components of a Strong Ad
Rachel saw an ad for a natural health product. It piqued her interest, so she called the toll-free number and asked for a free catalog. She gave the customer service rep her name and address, and in so doing, Rachel became a lead. She can expect to receive more brochures and coupons from this company in the future.
A marketing plan is a marketing path
How do you suppose the latest issue of your favorite business news magazine came into existence so you could be reading it right now? Do you think several people randomly decided, “Hey, I’m going to write an article and send it to the magazine today”? Do you think lots of business owners randomly decided, “Hey, I think I’ll put together an advertisement to send to the business magazine today”?
Building Your Brand
Think of the popular brand marks for John Deere, McDonald’s and Apple. Do you know what products each company produces? What impressions come to your mind? The Dictionary of Brand defines “brand” as a person’s perception of a product, service, experience, or organization. In other words, your business has a reputation, like a person does. Branding is the effort to define and build that reputation while also building people’s trust in it.
Average Shoe - Mistake #4
Are you in one of the following situations? Wrestling with a struggling product line. Thinking about starting a new business. Planning to launch a new product or service. On the road to success in these areas, you will notice well-beaten trails branching off to the side. If you take one of these side trails, you will find yourself lost in the woods.
Marketing Tree Infographic
Whether a street-side lemonade stand or a seven-figure enterprise, every business operates with the same basic systems. If these systems are not understood, engaged, or running properly, the business will suffer and may even fail. The functions of a business can be categorized into four core systems...
Jack of All Trades
Preston wasn’t sure he had what it took to be a business owner, but when he had the opportunity to get into the printing business, he took it. Preston settled on a slogan that perfectly expressed his vision for Preston’s Printing: “Exceptional quality, speed, and price–no project too large, too small, or too uncommon.” Preston’s Printing got off to a great start. Preston was elated—maybe this whole thing of running a small business wasn’t so hard after all.
Stethoscope and Ice Cream
Afraid I would black out completely, I grabbed the handrail and tried to focus on the steps ahead. I stood still for a few wobbly moments until my vision gradually returned and I could proceed up the steps. Several years ago my vision would occasionally narrow temporarily and I would feel pressure in my head.
Illustration of a hunter in a precarious position wishing he had a safety strap.
Her little eyes were looking up at me. “Would you like me to read you a story?” I asked. Without a word she bounced to the bookcase. “Read this one, Daddy!” she said sitting down beside me. Before I knew it the whole family, including my wife, was gathered around listening to a book written for preschoolers. What is it about stories? We love them. But why?
The Power of Simple: How Less is More.
In 2005 General Mills was looking for a way to rejuvenate Hamburger Helper, a popular food brand that had gone into a sales slump. As part of their market research, they visited the homes of moms who regularly used Hamburger Helper. After observing and talking with the moms, General Mills found a solution that worked, and by the end of the fiscal year, sales were up 11%.