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Zoo Bus

Does the Bible Really Talk About Marketing?

In 2009 German carmaker Volkswagen started a …

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Conversion Line Chart

PPC Ad Campaign

Pay-Per-Click Advertising: A Golden Opportunity.
How important is online marketing? More than 85% of product searches now happen online, with this number increasing each year. To make your products and services visible, you must advertise where people are searching.

Simply having a website is not enough. Does your business currently rank on the first page of Google or Bing when someone searches for your product or service? Most potential customers won’t glance past the first page of search results.

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Uncharted Waters

Have You Ever Said, “I Wish I Knew…?”

There is a lot of uncertainty in business. We don’t know if our new product will succeed. We don’t know if an investment in new equipment will pay off. We don’t know if that important deal will go through. We don’t know what government regulation or industry disruption will hit us next. We don’t even know if our business will exist in five years!

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Whistleberry Market Logo

Finding the Perfect Name for Your Company

The Zehr family’s new store in Nova Scotia was under construction, and Peter Zehr had everything he needed to launch a successful country store. A great location near the TransCanada highway, blueprints, experience, and industry connections. The only thing still missing was a vibrant, appealing name.

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New website design

Does Your Small Website Need a Facelift?

Montana Post Driver was in the middle of a brand refresh, with the launch date only a month* away. There was just one problem. The website. Of course, it needed to be updated with the new logo and brand colors, but there were other issues. The website was not mobile-friendly. The content was out-of-date. The platform limited the website’s functionality and the login did not always work.

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Rosewood Marketing Tree

Is Marketing Too Complex to Understand?

Do you remember sitting in your school desk, desperately trying to understand something your teacher was explaining? Perhaps your teacher turned to the chalkboard and drew a sketch or a diagram, or worked out the solution step by step, and it clicked. What a relief!

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Branded Christmas Card

A Note of Appreciation [Case Study]

Christmas is just around the corner. Well, only a few calendar-page turns away. Close enough to be thinking about how you can show your valued customers that their business is appreciated.

Stoltzfus Forest Products has been thinking about Christmas for awhile. Especially since they do not want to repeat last year’s scenario of anxiously waiting for their Christmas cards to be delivered by December 25.

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Calculate conversion rates

How to Convert More Leads into Customers

Your business is surrounded by people who …

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Components of a Strong Ad

How to Build a Lead Generation System that Works

Rachel saw an ad for a natural health product. It piqued her interest, so she called the toll-free number and asked for a free catalog. She gave the customer service rep her name and address, and in so doing, Rachel became a lead. She can expect to receive more brochures and coupons from this company in the future.

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