Your business may be in full sail; you’re clipping along when suddenly the breeze drops, and there’s nothing left to do but row hard and long. Or maybe a storm swoops in, howling in full fury, and all you can do is fight hard or sink.
Economic downturns, key employee losses, lawsuits, a fire–if you’ve been in business for any length of time, you’ve probably faced calamity. How do you pull through?
Pebbles Family Buffet, located in Durham, ON, is well-known for its mouth-watering comfort food. But in 2020, disaster pulled up a chair at Pebbles…
Located in the foothills of the Blue Ridge Mountains of Virginia, Faith Mission Home serves intellectually-challenged adults and children. In addition to the 55 students, staff families and volunteers make up the 170 people who live and work here. This sprawling village holds a truck patch, farm, bakery, park, church house, school, several woodshops, a mechanic’s garage, and housing for staff, students, and guests.
The story of Faith Mission Home weaves together some of the most searing difficulties and deepest joys of human experience. Resilience, growth, and friendship have thrived in this place since its beginning in 1965.
“I’m often running behind when it comes to marketing.” “We’re dumping dollars into marketing with no results.” Sound familiar?
Henry manages three businesses, including Stable Hollow Construction, a specialist in restoring historic structures. Two years ago, he entered the Rosewood Marketing Guide™ Path. “We’ve made a lot of progress in the last two years. I’d do it again in a heartbeat,” Henry declared.
“We never really had a logo,” states Japh Miller from Buckeye Metals Sales in Frankfort, Ohio. “We were not branding ourselves well in the market.”
For years, Buckeye simply used its name with a basic metal profile above it. At small sizes, the logo quickly lost recognition. At any size, it lacked the clarity and impact to help fuel a stand-out business.
Before moving forward with other marketing goals, Buckeye needed to brand itself to stand out from the crowd.
From his experience managing shed lots, Dave Miller knew that sales catalogs too often confused clients rather than making it easy for them to decide what to buy. “Many shed lots have generic catalogs with separate price lists,” Dave relates. “Customers have trouble figuring out shed prices.” As a result, salesmen would spend considerable time answering basic questions to guide customers through the buying process.
As owner of The Olde Sale Barn, a distributor of Amish-built storage sheds on Maryland’s Eastern Shore, Dave needed a catalog refresh. He wanted to provide his customers with a clear road map rather than a confusing puzzle.
Every businessman knows the struggle to develop ads that effectively market his products. Nearly every manufacturer knows the dismay of seeing dealer ads that don’t present his branding accurately.
This is the story of a manufacturer who worked with Rosewood to simplify ad development for its dealers while ensuring its own brand integrity.
Over 100 hours of research and scene planning. Prop shopping trips. Borrowing props from acquaintances. Precisely choreographing two days of shooting the photos.
That is a thumbnail sketch of the complex work of Rosewood prop stylists in planning a premium photo shoot for Finch Poly Outdoor Furniture.
You may wonder if this kind of extensive planning and prop preparation is necessary. Isn’t a quality photograph primarily the work of the artist behind the camera?
“Prop styling brings the photo to life,” relates Merv Esh, owner of Windy Valley Woodworks, the parent company of Finch. “All the detailed touches that a designer brings really make the difference.”
Have you experienced that uneasy feeling of knowing that the quality of your marketing doesn’t quite measure up to the quality of your product?
Photography and design both make a significant impact on the quality of your advertising. These two components get a lot of attention, but don’t overlook the words that go with them. Today we will zero in on the power of the copy, the words written to sell your product.
The story behind the new Flatcat trailer that Belmont Trailer, LLC is about to release is worth hearing. Producing high-quality trailers has been a passion of Belmont for years. Six years ago, they recognized the need for a low-angled tilt trailer that would make loading specialty equipment a breeze