When Windy Valley Woodworks has their annual Dealer Appreciation Day, their goal is to make it enjoyable and productive. One of Windy Valley’s lines of furniture is Finch. Each year, Windy Valley invites Finch dealers to their shop for a convenient way to communicate new product information. The dealers can tour the shop to view many different product displays or take advantage of discounted furniture prices. Seeing new products firsthand educates and inspires dealers in future sales.
As a busy flooring company, Flor Haus’ marketing efforts were scattered, and their advertising results were sporadic. Flor Haus’ associates were hired to sell floors, not design ads, write ad headlines, or contact newspaper publishers. Besides, they were often tied-up with other things. So why not hire a marketing manager? In 2014, Flor Haus came to Rosewood for help developing and executing a marketing plan.
The Zehr family’s new store in Nova Scotia was under construction, and Peter Zehr had everything he needed to launch a successful country store. A great location near the TransCanada highway, blueprints, experience, and industry connections. The only thing still missing was a vibrant, appealing name.
Montana Post Driver was in the middle of a brand refresh, with the launch date only a month* away. There was just one problem. The website. Of course, it needed to be updated with the new logo and brand colors, but there were other issues. The website was not mobile-friendly. The content was out-of-date. The platform limited the website’s functionality and the login did not always work.
Christmas is just around the corner. Well, only a few calendar-page turns away. Close enough to be thinking about how you can show your valued customers that their business is appreciated.
Stoltzfus Forest Products has been thinking about Christmas for awhile. Especially since they do not want to repeat last year’s scenario of anxiously waiting for their Christmas cards to be delivered by December 25.
When is a good time to update your catalog? Many people acquiesce to the age-old cliché, “There just never is a good time.” Sure, I get it. When there is sufficient cash flow, there is also plenty to do.
So, really, when should you freshen up?
Most businesses have, at one time or another, used print advertising to drive sales of their products or services. Perhaps you spend hundreds or even thousands of dollars a year on ads in various publications. Here’s the question you should ask yourself: “Are the print ads that I’m investing in paying off?”
In 2017 our brand designers were busy rolling out both new and refreshed brands. We had the opportunity to work with brands in diverse industries, from a retirement community to a hydraulic…
I was hungry. My stomach told me that it had been awhile since I had last eaten. As I was exploring my favorite local town, I quickly searched Google for suitable options in the area.
I clicked on the first of two results that Google returned. This restaurant had several fine sounding menu items, but upon looking at their photography, my appetite waned. Poorly lit photos (likely shot by the owner himself) of poorly presented food distressed my eyes.
