The Rosewood team is working remotely and fully operational. Our physical location is closed.
The Rosewood team is working remotely and fully operational. Our physical location is closed.
Every businessman knows the struggle to develop ads that effectively market his products. Nearly every manufacturer knows the dismay of seeing dealer ads that don’t present his branding accurately.
This is the story of a manufacturer who worked with Rosewood to simplify ad development for its dealers while ensuring its own brand integrity.
Over 100 hours of research and scene planning. Prop shopping trips. Borrowing props from acquaintances. Precisely choreographing two days of shooting the photos.
That is a thumbnail sketch of the complex work of Rosewood prop stylists in planning a premium photo shoot for Finch Poly Outdoor Furniture.
You may wonder if this kind of extensive planning and prop preparation is necessary. Isn’t a quality photograph primarily the work of the artist behind the camera?
“Prop styling brings the photo to life,” relates Merv Esh, owner of Windy Valley Woodworks, the parent company of Finch. “All the detailed touches that a designer brings really make the difference.”
Have you experienced that uneasy feeling of knowing that the quality of your marketing doesn’t quite measure up to the quality of your product?
Photography and design both make a significant impact on the quality of your advertising. These two components get a lot of attention, but don’t overlook the words that go with them. Today we will zero in on the power of the copy, the words written to sell your product.
The story behind the new Flatcat trailer that Belmont Trailer, LLC is about to release is worth hearing. Producing high-quality trailers has been a passion of Belmont for years. Six years ago, they recognized the need for a low-angled tilt trailer that would make loading specialty equipment a breeze
Marvin, a marketing guide at Rosewood, understands how hard it is for a business to handle all of its marketing. “In general, a business of any size is scrambling to get things done. Often they don’t have an in-person marketing person on their team. Suddenly, ad deadlines or trade shows appear. Brochures are slapped together that don’t truly speak to their business’s brand or image. Without a plan, it’s a real struggle to keep a message consistent and impactful.”
Based out of Bird-in-Hand, Pennsylvania, Glick-it offers complete air and hydraulic power system design and installation.
With a new air system and an updated hydraulic system, they were excited about showing their clients their new and improved offerings. At the same time, they also wanted to spread awareness about their onsite troubleshooting and repair services. What better way to do it than with a series of simple yet eye-catching ads?
In March, we kicked off a logo branding session with Peter Zehr for his new business Fireside Meats. As a new meat retailer in North Carolina, Peter knew it was important to have an eye-catching, professional logo to start building brand identity as quickly as possible.
Willow Tree Acres is a “full-care retirement facility for horses on a quiet family farm in picturesque Manheim, PA.” They have room to board 18 horses and are currently looking for horse applications. Henry, the owner, commented, “At Willow Tree Acres, we deliver a unique service. For that reason, we want our website to represent us in the best way possible. The only way to do this is to have top-of-the-line photography.”
Amish Mike is New Jersey’s largest supplier of top-quality Amish sheds and outdoor products. They have enjoyed a solid, 15-year relationship with Rosewood Marketing. The quote, “Good things take time,” proved true as Mike Cohort, the owner of Amish Mike, threw around the idea of Rosewood Marketing designing a catalog for them for a few years.
