Work

Elevated Garden planters packed and ready for shipment

YardCraft Packaging: Destined for Costco

Sequel to “Garden Bed Photography in December”

In October 2015, Matt and Roy met with an energized Sam from YardCraft to discuss YardCraft’s plans to sell raised-garden beds in Costco stores. Could Rosewood help design a box meeting Costco’s specific and detailed requirements?

To get an initial feel for what those requirements might be, Matt and Roy went to browse the aisles of the Lancaster Costco Wholesale. (Lesson: Don’t try sneaking in without a membership card—a lady there will stop you!)

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Rosewood designed these store signs for Farmer Boy Ag.

Store Signage for Farmer Boy

Farmer Boy Ag shared with Rosewood Marketing their dream of having captivating, gallery-inspired signage in their showroom and conference room. We were instantly on board with them and ready to collaborate. Roy wrote down the details for each sign location, grabbing measurements and photos of the walls to use in mockups. Gary designed several sign options (Understatement Warning: See the option table below!) and used Roy’s photos to create mockups, which he delivered to Farmer Boy for their review…

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Assorted advertising products for LnR Feed and Grain Systems

Full-Service Advertising for LnR Feed & Grain Systems

LnR Feed & Grain Systems contacted Rosewood seeking professional advice on creating a marketing plan. Since managing their ad schedule internally had become a burden, they were looking for assistance. The initial marketing consultation with Roy (Rosewood marketing consultant) determined an annual budget and a plan which detailed ad sizes, the publications in which they will be printed, and a schedule for designing and submitting the ads…

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logo of Northeastern Rustic

Catalog Series for Northeastern Rustic

How can a furniture craftsman market his products clearly and consistently? I recently enjoyed working with Northeastern Rustic LLC of Smyrna, ME, to answer this challenging question. Northeastern Rustic is a maker of wood furniture in the rustic styles perfect for cabins and mountain homes. They were ready for a redesign of their brochures, adding a new line and expanding their existing product lines.

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Compositing an image in photoshop.

My Designer Can Photoshop Anything — True or False?

When winter begins to settle in, with the busy summer rush over, many outdoor-product manufacturers begin to think about next year’s catalog. “Oh, yes,” they think, “we need some great photos for the new product we developed this summer — the picture-perfect kind with flourishing trees and blooming flowers in a delightful setting that will sell them their dream.” The businessman looks outside and realizes that the trees are almost bare, only a few straggly, frost-bitten flowers remain, and the grass is brown. “Oh, well,” he concludes, “my designer can ‘just Photoshop it.’ ”

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The Ryeland Gardens logo

Ryeland Gardens, the New Local Nursery

Ryeland Gardens is a brand-new nursery opening this fall in Womelsdorf, PA. Rosewood Marketing was privileged to participate in the brand development of this company. The first step was to create a logo. Dennis Hurst, the entrepreneur, wanted a logo that expresses the sense of refinement and competence the company will endorse, while fitting into a horticultural theme. Matt (Senior Graphic Designer at Rosewood) enjoyed collaborating with Dennis and refining the logo concept into a winner!

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2015 Finch Catalog Cover

Catalog for Finch

What does it take to produce a 100-page catalog? Right at the top of the list is teamwork. Come along for an introduction to the team-members who played a role.

Merv Esh is the owner of Windy Valley Woodworks, the company that manufactures Finch Outdoor Furniture. Since his company has been blessed with a growing network of dealers, he decided it was time to take the company’s marketing to the next level.

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