Bro·chure /brō SHoor/ noun- A small book or magazine containing pictures and information about a product or service.

How effective are your brochures? Are you satisfied with how they present your products and services? 

MR Roofing wasn’t. 

The Journey

MR Roofing specializes in, well, what else? Roofing. And not just one kind of roofing. Standing seam copper. Standing seam steel. Cedar shake. And asphalt shingle roofs. They do them all. And they only had one brochure featuring every roof type in it. 

For two years, they had a dream. MR Roofing has a specialized crew trained for each type. Shouldn’t they have individual brochures to reflect that structure in marketing? After talking about a cedar brochure for two years, it felt like it was time to take the plunge. Cedar was where they were going to start. 

Original design

The Rosewood team designed a cedar brochure based on previous brochures they had produced for MR Roofing. But when Henry saw it, it didn’t feel right. Cedar is a unique product. Was there a way to design a brochure to match the uniqueness of the wood roofing material? A brochure that would target the high-end cedar shake market? 

After a brainstorming session with Henry in MR Roofing’s conference room, Marlin and Lyndon went back to Rosewood, excited about revolutionizing the new, cedar brochure. After examining various paper samples, drawings, and mockups, they eventually nailed it. 

Client Thoughts

Both Marlin and Lyndon took their time, heard me out, and had all kinds of options to share. I was really happy with the commitment they put into it. Rosewood doesn’t come across as “If you don’t do it like this, it won’t be right”. They truly hear you out. Then they share their thoughts and opinions as well. I look at it as a combined effort. -Henry S., MR Roofing

A few of the brochure design highlights:

  • The high-end, unique, wood grain paper used for the cover. 
  • The translucent, textured insert which allows quality cedar shake photos to show in the background.
  • The MR Roofing logo on the front cover, printed in gold metallic ink. 
  • The cut-out title on the front cover, giving a window into the cedar shake lifestyle even before you open the brochure. 
  • The large landscape photos with a full-spread picture in the middle of the brochure. 

The paper textures that make this brochure unique
Full spread picture in the middle of the Cedar brochure
MR Roofing logo printed in gold, metallic ink and the translucent, textured insert 

Do your business brochures represent you professionally? Would you be interested in having Rosewood collaborate with you on a brochure update? 

Get in touch with Rosewood today. 

If you want to sell a product, you have to be able to represent it well. I’m learning again and again that it’s worth the expense to have good marketing stuff. Now when our sales guys talk about cedar, they can hand them this brochure specifically about cedar. -Henry S. MR Roofing

About the Author: Sharla Eberly is a copywriter at Rosewood Marketing. She enjoys interaction with clients and helping them use the right words to communicate their message. Contact Sharla at sharla@rosewood.us.com