The Rosewood Blog

  • All
  • Education
  • News
  • Work
Illustration of a hunter in a precarious position wishing he had a safety strap.

How About a Good Story?

Her little eyes were looking up at me. “Would you like me to read you a story?” I asked. Without a word she bounced to the bookcase.

“Read this one, Daddy!” she said sitting down beside me. Before I knew it the whole family, including my wife, was gathered around listening to a book written for preschoolers.

What is it about stories? We love them. But why?

Read More →
The Power of Simple: How Less is More.

The Power of Simple: How Less is More.

In 2005 General Mills was looking for a way to rejuvenate Hamburger Helper, a popular food brand that had gone into a sales slump. As part of their market research, they visited the homes of moms who regularly used Hamburger Helper. After observing and talking with the moms, General Mills found a solution that worked, and by the end of the fiscal year, sales were up 11%.

Read More →
home page on stablehollowconstruction.com

The Art of Outgrowing A Website Gracefully: A Case Study

Every business has its own unique set of marketing challenges to solve as it grows. For Henry and Leroy Stoltzfus, the owners of Pennsylvania-based Stable Hollow Construction, it was their website. It had begun to feel like an old pair of sneakers that were a size too small. The site was functional in some mediums, but it was outdated, and it simply didn’t fit them well anymore.

Read More →
The VierBike Brand Story

It’s Fun! It’s VierBike! A New Brand Pedals to Life!

The branding process for this quadracycle—a bicycle with four wheels—began in our parking lot—no kidding!

First we needed to create a brand name. Our team kicked off their creative naming session by taking this unique bike for a spin. They snapped a few photos while they were at it for fun and inspiration…

Read More →
A bike with a dented front wheel

How to Round Out Your Marketing Wheel

Imagine trying to ride a bike with a dented front wheel. Not only would you have to huff and puff to keep rolling, but you would have a rough ride! Getting an effective marketing program rolling can be a bit bumpy, too, but in this article we’ll look at a well-rounded approach.

Just like riding a bicycle requires effort (up and down, up and down), business transactions also require effort. Buyers must make an effort to find a solution to a problem they have. You, the seller, must work to make a satisfactory solution available to them while also removing obstacles that might prevent the buyer from choosing your solution…

Read More →
Writing your marketing blueprint

Don’t Build Your Business Without a Marketing Blueprint

“Yo! G‘morning, John!” Fred called above the din of the construction site. “You’re hard at it already! What’s up with bulldozing these piles of ground around here? And what is that stack of shingles doing over there? Oh, I see you have some nailed to those pieces of plywood. What’s with that coil of PEX pipe with a faucet on the end? And that roll of carpet half buried under that stone pile? How did that concrete mountain get there? Looks like they dumped a whole truckload! What is going on around here!?”

Read More →
screenshot of the new Rosewood Team page

Who Works At Rosewood?

Many of you have had email or phone conversations with Rosewood marketing consultants, designers, or web developers. Have you ever wondered, “Who is Courtney (or Roy, or Lyndon, or Gary)?” If so, head on over to our new “Meet the Team” section on our About page.

Read More →
"I'd like you to head over to a sales meeting at..."

Eight Elements of Effective Marketing Materials

“Hey, Don,” Walter greeted his brand-new employee, who was dressed in work pants and dirty boots, “I’d like you to go out to Newbie’s this afternoon and ask for a meeting with their purchasing agent. I think they may be a good candidate for the service program we are going to start offering next year.”

Read More →
An uninviting marketing gateway.

What People Never Forget . . .

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

What is the key to engaging customers in a way that causes them to open their wallets to you instead of your competitors?

Read More →