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Writing your marketing blueprint

Don’t Build Your Business Without a Marketing Blueprint

“Yo! G‘morning, John!” Fred called above the din of the construction site. “You’re hard at it already! What’s up with bulldozing these piles of ground around here? And what is that stack of shingles doing over there? Oh, I see you have some nailed to those pieces of plywood. What’s with that coil of PEX pipe with a faucet on the end? And that roll of carpet half buried under that stone pile? How did that concrete mountain get there? Looks like they dumped a whole truckload! What is going on around here!?”

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screenshot of the new Rosewood Team page

Who Works At Rosewood?

Many of you have had email or phone conversations with Rosewood marketing consultants, designers, or web developers. Have you ever wondered, “Who is Courtney (or Roy, or Lyndon, or Gary)?” If so, head on over to our new “Meet the Team” section on our About page.

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"I'd like you to head over to a sales meeting at..."

Eight Elements of Effective Marketing Materials

“Hey, Don,” Walter greeted his brand-new employee, who was dressed in work pants and dirty boots, “I’d like you to go out to Newbie’s this afternoon and ask for a meeting with their purchasing agent. I think they may be a good candidate for the service program we are going to start offering next year.”

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An uninviting marketing gateway.

What People Never Forget . . .

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

What is the key to engaging customers in a way that causes them to open their wallets to you instead of your competitors?

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Top of the Miller's Mini Pavilions page

Could Your Website Send You 90% More Leads?

Imagine receiving 90% more leads from your website! That’s what Miller’s Mini Barns reported this spring. And what do you think caused this jump in leads? It happened after Rosewood Marketing rebuilt their website.

Of course, your results may not be identical. You may already have a website that performs well as a lead-generation tool. But the folks at Miller’s Mini Barns are happy with their investment, and they shared some of the reasons why…

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Marketing Channel

How to Improve Your Marketing Channels

Jim groaned. Turning in his chair to face his accounting manager, he said, “I just heard another dog food producer is starting up over in Ohio. With our sales being flat for the last two years, I’m afraid they are really going to hurt us. I wish we could find more dogs who like our product. That would help us out a lot…

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The old and new Cardinal brochures compared

Re-designed Brochure Unlocks Gated Community

Residents of a gated community in Glen Carbon, Illinois, had a problem—their backyards lacked sheds. They were in a deadlock with community management over getting a shed brand approved for the community. Even after multiple attempts by residents, no approval was forthcoming.

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Budding entrepreneur mowing grass

How Much Should I Budget for Marketing?

Dozens of business owners have asked me, “What percent should I budget for advertising?” I think they expect me to respond authoritatively: “The average small business should budget 4.625% of gross revenue for advertising.”

There may be several reasons business owners would want a quick and easy answer to this question.

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Dream Buildings logo

Dream Buildings Increases Sales With Targeted Advertising

Dream Buildings contacted Rosewood last year, looking for a solution to their advertising woes. Aaron, the owner, and Martha, the secretary, had determined that managing their advertising was more than they could handle. When publishers called, sometimes they couldn’t remember if they were even advertising in that particular publication. Their ads were not consistent in appearance or content. Implementing the offers in the ads was an additional frustration. Dream Buildings, still in its first year of business, wanted to hand over their ad management to Rosewood.

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