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Mid-America Structure website on a mobile phone

Is It Worth a New Site?

Is your website slightly outdated? Not a big deal, right? Actually, it can be a big deal. If your website is difficult for potential clients to navigate, you are losing sales. Paying attention to your visitors’ actions on the site and making it easy and streamlined to take those actions is paramount to your website’s success.

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Rosewood Marketing Tree

Planning Sales and Marketing- Part 1

The purpose of sales and marketing is to supply the money for the business by acquiring it from customers in exchange for valuable products and services. Sales and marketing isn’t everything, but it ranks reasonably close to oxygen. If you’re feeling short of breath with your incoming revenue, this article should give you some fresh air.

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A Powerful Logo & Brand Refresh

Does your brand logo feel listless and outdated? If your early entrepreneur days were a lifetime ago and you haven’t thought about your logo since its birth, your business is probably overdue for a brand refresh. A refresh can retain years of brand history while repositioning your company for the future.

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Remembering the Customer

Five Biblical Principles Series: Stewardship in Sales and Marketing

In this series, we’ve been exploring five Biblical principles that apply to sales and marketing. While writing these articles, I repeatedly encountered a sixth principle: the principle of stewardship. This article addresses stewardship across the various topics covered in the previous articles.

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More Than a Snapshot: High-value Photography

Are you embarrassed of the grainy photos on your website and brochures? Are you wondering if it’s worth the investment to hire a professional photographer? Quality photography is important for successful marketing collateral. Here’s a glimpse of a photoshoot our Rosewood team did in April.

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Five Biblical Principles Series: Branding

This is the seventh article in a series called Biblical Principles for Sales and Marketing. Throughout the series, we’ve explored ways that these five principles apply to our everyday marketing decisions. This article gives you a new way to think about branding so that you can more clearly understand how to build your own business’s brand in a way that honors God.

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How Sell Sheets Streamlined the Sales Process for Belmont Trailers

Belmont Trailers’ dealers were frustrated. Belmont Trailers, a respected trailer manufacturer in Lancaster County, PA, offers trailers which can be built to order based on many sizes, options, and accessories. The buying options are nearly endless, and they desperately needed a visual to send along with their clients’ quotes.

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Man thinking "I wish I remembered what my wife's favorite color is".

Five Biblical Principles Series: Sales and CRM

This is the sixth article in a series called Biblical Principles for Sales and Marketing. For the purpose of this article, sales is the direct communication that a company representative has with a prospect. A Customer Relationship Management (CRM) system is the paper system or software the representative uses to keep a record of past communication with a customer and to set reminders for follow up.

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A Visualizer: One Way to Make Your Customer’s Decisions Easier

Have you ever stood at a service desk with a helpful salesperson smiling patiently at you—waiting for you to decide on the specific color, style, or size of a product you’re considering purchasing? The clock ticks loudly. You don’t have all day. And you’re pretty sure the salesperson doesn’t either. But the looming pressure of the clock, clerk, and a perfect purchase make a final decision nearly impossible.

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