Based out of Bird-in-Hand, Pennsylvania, Glick-it offers complete air and hydraulic power system design and installation.
With a new air system and an updated hydraulic system, they were excited about showing their clients their new and improved offerings. At the same time, they also wanted to spread awareness about their onsite troubleshooting and repair services. What better way to do it than with a series of simple yet eye-catching ads?
Zach, a designer from Rosewood, and Luke, a copywriter, buckled down with owner, Enos Glick, to produce the ads. Aware that ad-filled publications can be visually overwhelming, they aimed to produce easy-to-read ads. “We wanted to grab and keep their attention,” Zach commented.
Zach referenced former Glick-it ads to incorporate the same style into the new ads. Angles at the bottom of each of the ads matched previous ads. Zach used those same angles on the photos featured in the middle of the ads. Consistency in the ads’ design pulled them together to create a cohesive, powerful campaign.
While Zach wrapped up the ad design, Marlin made a quick trip to Bird-in-Hand to grab a few shots of Glick-it’s updated systems, and Luke wrote short, punchy copy and headlines.
You can see the results of their work below.
A consistent new ad campaign can spark new interest in your business. Contact us today by calling 717-866-5000.