Pay-Per-Click Advertising: A Golden Opportunity
How important is online marketing? More than 85% of product searches now happen online, with this number increasing each year. To make your products and services visible, you must advertise where people are searching.
Simply having a website is not enough. Does your business currently rank on the first page of Google or Bing when someone searches for your product or service? Most potential customers won’t glance past the first page of search results.
With the help of Rosewood Marketing’s pay-per-click (PPC) campaigns, your business can appear on the first page of leading search engines, which will drive more traffic to your website.
How Does Pay-Per-Click Advertising Work?
Pay-per-click (PPC) got its name because the advertiser pays only for each click on your ad. If someone sees your ad but does not click, you don’t pay a cent for it. PPC campaigns work like an auction, with more popular and competitive keywords being more expensive.
Rosewood’s online marketing experts research and bid on the best keywords for your products and services. Keywords are the phrases that potential customers use when searching for a product or service online.
Rosewood combines keywords with highly targeted ads and places them on popular search engines. Because the ads appear only when someone searches using your keywords, you can be confident that the visitors to your site are interested in your product and are more likely to convert into customers. These online ads can also be targeted to be shown to people who have visited your website previously.
Liveoak Home & Outdoor [Case Study]
Liveoak Home & Outdoor* offers storage solutions, outdoor furniture, patio furniture, fencing and railing, and swing sets in southeastern Pennsylvania. Rosewood built a website for Liveoak six years ago, but they needed to generate more leads and drive more relevant traffic to the site. Liveoak asked Rosewood to help them develop a comprehensive online marketing plan, including an investment in PPC advertising.
Rosewood has been managing Liveoak’s PPC Campaigns since 2014, monitoring market and competitor changes and frequently optimizing ads and keywords for better results. Rosewood also performs tests to find out which ads generate the best click-through rate and lowest cost per quote conversion.
When Liveoak’s campaign started, the average investment per online quote conversion was over $80 each. Now they are averaging just under $12 per online quote conversion! While the quote conversion rate in 2014 was below 3%, this year it is an impressive 7%. Liveoak is on track to receive over 1,000 quote requests from PPC campaigns this year.
Liveoak Home & Outdoor knows that their online marketing efforts play a vital role in their success.
“Our experience with Rosewood leading our online marketing efforts has been excellent. Their work on optimizing SEO, PPC, and the visitor engagement experience has resulted in unprecedented sales levels and a 25% expansion of our service area.” -Liveoak Home & Outdoor
How Can Rosewood Help You?
Do you want the same competitive advantage as Liveoak Home & Outdoor? Rosewood’s experienced and dedicated online marketing team uses proven techniques to build and optimize PPC campaigns to help our clients sell more products and exceed their sales goals.
Rosewood is introducing three new monthly PPC management plans for 2019. Pricing starts at $400.00 per month.
Do you already have a PPC campaign but want to get more out of it? Rosewood offers PPC Audit Packages starting at $500.00.
*real name changed for privacy
About the Author: Shelli Friesen is a copywriter and graphic designer at Rosewood Marketing. She enjoys designing and learning about many different subjects while writing about them.