Rosewood Marketing

Rosewood is Committed to Helping Your Business Grow through Print and Web Marketing

The Rosewood Blog

inside of brochure for farm equipment supplier

Horning Manufacturing is a producer of innovative silage processing equipment. It started back in the fall of 1997 when Leon Horning Sr. designed and created a set of kernel processing rolls in his Pennsylvania farm shop for his pull-type forage chopper.

With the news of Leon’s success, fellow dairymen were soon lining up asking him to make rolls for their choppers. Since then, Horning...

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A mechanic runs diagnostics on a car to pinpoint which sensor needs to be replaced. A farmer feels confident his herd is in good shape because of regular herd health checks. Sometimes those of us who work in marketing wish for greater clarity, asking ourselves questions like these: Are we on the right track? Why aren’t we getting better results? What should we be focusing on?

The...

finished catalog

Producing a catalog with lots of detail and repeated content? Are your people tired of entering reams of data manually every year? Then you’ll be interested in learning how we revolutionized Mountain Spring Nursery’s catalog production process through catalog automation.

Before Catalog Automation

As a wholesale grower and supplier of nursery products, Mountain Spring Nursery sells...

Searching for a gold mine

You as a business person are always on the lookout for opportunities. The ability to spot and seize them is a hallmark of a successful entrepreneur.

What if I told you that you might be overlooking an opportunity right on your doorstep? It’s a little like searching the world for a gold mine and coming home to find one six inches under your garden. Many businesses overlook customer...

Video editing in progress

They say you’ve got to see it to believe it. This old adage contains an element of truth when working to win new customers. People not only want to see your product, but sometimes they also want a glimpse of the process that created it.

Cozy Cabins, a company that builds custom modular log cabins, understands this fact and uses...

3 levels of business relationships

When it comes to assistance with your marketing, you have many options. Take a look at a few companies out there:

Advertising agencies Website developers Online/SEO marketers Social media specialists Research companies Expos Print media sales Printers Mailing list brokers Promotional products sales Graphic designers Photographers Copywriters Sign shops Consultants Marketing seminars...
Dealer Day Discussions

When Windy Valley Woodworks has their annual Dealer Appreciation Day, their goal is to make it enjoyable and productive. One of Windy Valley’s lines of furniture is Finch. Each year, Windy Valley invites Finch dealers to their shop for a convenient way to communicate new product information. The dealers can tour the shop to view many different product displays or take advantage of discounted...

Eisenhower Matrix

February. The month of Groundhog Day, Valentine’s Day, Presidents’ Day...and failed New Year’s resolutions. But your marketing resolutions for 2019 don’t need to suffer the same fate.

If you read our article “I Don’t Need a Marketing Plan” a few months ago, you learned that you do need a marketing plan. Maybe you have even created one!...

Flor Haus Ad Samples

As a busy flooring company, Flor Haus’ marketing efforts were scattered, and their advertising results were sporadic. Flor Haus’ associates were hired to sell floors, not design ads, write ad headlines, or contact newspaper publishers. Besides, they were often tied-up with other things. So why not hire a marketing manager? In 2014, Flor Haus came to Rosewood for help developing and executing a...

Zoo Bus

In 2009 German carmaker Volkswagen started a campaign to promote its diesel cars. Americans associated diesel with big, loud trucks and semis with smelly, smoky exhaust, so VW needed to show that their cars were different. VW wanted to market their cars as “clean diesel” vehicles. The campaign included a video where testers place coffee filters on the tailpipes of diesel cars (and then made...

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