Rosewood Marketing

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The Rosewood Blog

Buying habits are changing

Our tagline at Rosewood Marketing is “Are You Growing?” Every day, we work to help our clients grow. But growth means change, and change can be difficult.

Sometimes change pushes us out of our comfort zone, and into new frontiers. We encounter change everywhere—at home, at work, at church. Maybe you have wished things would stop changing. Or maybe you have wished something would change...

Baystate Outdoor Personia Pool House

In 2017, Baystate Outdoor Personia shifted their brand positioning from selling prefab sheds to custom-designed sheds and outdoor solutions. After coming to Rosewood Marketing to do a rebrand, Baystate hired Rosewood to build the new website and manage all aspects of their online marketing, including their pay-per-click (PPC) campaign...

Diving in the Action

“The podium leaned at 27 degrees.”

That’s the first sentence to a story. Well, really it’s the middle of a story. Let’s start at the beginning.

A few years ago my coworker, Matt, and I participated in a story writing class at the Writers & Artists’ Conference at Christian Light in Harrisonburg, Virginia. Samuel Coons helped us hone the skill of crafting captivating opening...

brochure

Touch and feel can be everything when promoting a premium product. The medium, or the way a message is conveyed, may be just as important as the message itself. In fact, Marshall Mcluhan says that the medium is the message. This concept applies to marketing. Companies should communicate their message through a medium that fits and complements their brand.

This case study shows how one...

How to Align Your Marketing and Sales for Better Results

Jim, an experienced retail furniture salesman, just walked in the door at his new job, a brand-new furniture store. Unfortunately, the store owner failed to do any marketing before opening day to bring people in. Not even a sign above the door!

At least the store is located in the town square, which could prove to be a good marketing move. But to draw customers into the new store will...

dealer portal

Finch, a poly outdoor furniture company, builds a large amount of inventory during the winter to prepare for the spring rush. When dealers make an order to replenish their displays for the spring season, Finch can pull from their inventory and ship out the orders right away.

While this reduced lead time for dealers, it created an...

Sales Funnel

With his wife’s birthday six weeks away, Karl was racking his brain. What could he give Janelle that would not only delight her, but also something she could use going forward? She deserved something special, and maybe this year he could afford something more expensive than usual.

Karl was mowing the lawn on a Friday. The sun was casting long shadows across the neatly trimmed grass when...

outside of brochure for farm equipment supplier

Horning Manufacturing is a producer of innovative silage processing equipment. It started back in the fall of 1997 when Leon Horning Sr. designed and created a set of kernel processing rolls in his Pennsylvania farm shop for his pull-type forage chopper.

With the news of Leon’s success, fellow dairymen were soon lining up asking him to make rolls for their choppers. Since then, Horning...

graph

A mechanic runs diagnostics on a car to pinpoint which sensor needs to be replaced. A farmer feels confident his herd is in good shape because of regular herd health checks. Sometimes those of us who work in marketing wish for greater clarity, asking ourselves questions like these: Are we on the right track? Why aren’t we getting better results? What should we be focusing on?

The...

finished catalog

Producing a catalog with lots of detail and repeated content? Are your people tired of entering reams of data manually every year? Then you’ll be interested in learning how we revolutionized Mountain Spring Nursery’s catalog production process through catalog automation.

Before Catalog Automation

As a wholesale grower and supplier of nursery products, Mountain Spring Nursery sells...

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