Rosewood Marketing

Rosewood is Committed to Helping Your Business Grow through Print and Web Marketing

The Rosewood Blog

Video editing in progress

They say you’ve got to see it to believe it. This old adage contains an element of truth when working to win new customers. People not only want to see your product, but sometimes they also want a glimpse of the process that created it.

Cozy Cabins, a company that builds custom modular log cabins, understands this fact and uses...

3 levels of business relationships

When it comes to assistance with your marketing, you have many options. Take a look at a few companies out there:

Advertising agencies Website developers Online/SEO marketers Social media specialists Research companies Expos Print media sales Printers Mailing list brokers Promotional products sales Graphic designers Photographers Copywriters Sign shops Consultants Marketing seminars...
Dealer Day Discussions

When Windy Valley Woodworks has their annual Dealer Appreciation Day, their goal is to make it enjoyable and productive. One of Windy Valley’s lines of furniture is Finch. Each year, Windy Valley invites Finch dealers to their shop for a convenient way to communicate new product information. The dealers can tour the shop to view many different product displays or take advantage of discounted...

Eisenhower Matrix

February. The month of Groundhog Day, Valentine’s Day, Presidents’ Day...and failed New Year’s resolutions. But your marketing resolutions for 2019 don’t need to suffer the same fate.

If you read our article “I Don’t Need a Marketing Plan” a few months ago, you learned that you do need a marketing plan. Maybe you have even created one!...

Flor Haus Ad Samples

As a busy flooring company, Flor Haus’ marketing efforts were scattered, and their advertising results were sporadic. Flor Haus’ associates were hired to sell floors, not design ads, write ad headlines, or contact newspaper publishers. Besides, they were often tied-up with other things. So why not hire a marketing manager? In 2014, Flor Haus came to Rosewood for help developing and executing a...

Zoo Bus

In 2009 German carmaker Volkswagen started a campaign to promote its diesel cars. Americans associated diesel with big, loud trucks and semis with smelly, smoky exhaust, so VW needed to show that their cars were different. VW wanted to market their cars as “clean diesel” vehicles. The campaign included a video where testers place coffee filters on the tailpipes of diesel cars (and then made...

Conversion Line Chart
Pay-Per-Click Advertising: A Golden Opportunity

How important is online marketing? More than 85% of product searches now happen online, with this number increasing each year. To make your products and services visible, you must advertise where people are searching.

Simply having a website is not enough. Does your business currently rank on the first page of Google or Bing when someone...

Uncharted Waters

There is a lot of uncertainty in business. We don’t know if our new product will succeed. We don’t know if an investment in new equipment will pay off. We don’t know if that important deal will go through. We don’t know what government regulation or industry disruption will hit us next. We don’t even know if our business will exist in five years!

But that’s the way life is, because God...

Whistleberry Market Logo

The Zehr family’s new store in Nova Scotia was under construction, and Peter Zehr had everything he needed to launch a successful country store. A great location near the TransCanada highway, blueprints, experience, and industry connections. The only thing still missing was a vibrant, appealing name.

Peter knew that without a strong name and branding, his business could risk failure....

Rosewood Marketing Tree

Do you remember sitting in your school desk, desperately trying to understand something your teacher was explaining? Perhaps your teacher turned to the chalkboard and drew a sketch or a diagram, or worked out the solution step by step, and it clicked. What a relief!

Maybe sometimes marketing feels hard to wrap your head around. Many business owners find it easier to understand business...

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