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lifestyle vs. individual product images

What is the difference between these two pictures?

The picture on the right is an individual product photo. It simply shows the product without distractions. These pictures are often photographed on a seamless paper background to be isolated in Photoshop. Each product is carefully lit and positioned for maximum clarity.

The picture on the left is a lifestyle photo. The products...

Assorted advertising products for LnR Feed and Grain Systems

LnR Feed & Grain Systems contacted Rosewood seeking professional advice on creating a marketing plan. Since managing their ad schedule internally had become a burden, they were looking for assistance. The initial marketing consultation with Roy (Rosewood marketing consultant) determined an annual budget and a plan which detailed ad sizes, the publications in which they will be printed, and...

Time to Plan

Today we bring back a popular post from last year. As you plan for 2017, keep these tips in mind!

Your competitors are handing you a huge opportunity. Did you know that most of them will not take the time to thoroughly plan their marketing for next year? Grab that opportunity by stepping through these 5 pointers. Strong businesses don’t happen by accident; they happen by planning.

Mockup of the redesigned PCBE front cover.

Have you been reading the Plain Communities Business Exchange? If so, you have probably noticed many things changing over the course of 2015. Particularly impressive is the new monthly theme, along with additional business-related articles. For example, some upcoming themes include Business School, Machines and Metalworking, and Innovation.

In January of 2015, John Lapp from PCBE came...

The Ryeland Gardens logo

Ryeland Gardens is a brand-new nursery opening this fall in Womelsdorf, PA. Rosewood Marketing was privileged to participate in the brand development of this company. The first step was to create a logo. Dennis Hurst, the entrepreneur, wanted a logo that expresses the sense of refinement and competence the company will endorse, while fitting into a horticultural theme. Matt (Senior Graphic...

Logo for FastVent Plus™

A good opportunity to renovate a product logo is when you update the product. In this mini case study, Levi’s Building Components* improved their FastVent™ roof vent, renaming it FastVent Plus™. A new product with a new...

logo of Northeastern Rustic

How can a furniture craftsman market his products clearly and consistently? I recently enjoyed working with Northeastern Rustic LLC of Smyrna, ME, to answer this challenging question. Northeastern Rustic is a maker of wood furniture in the rustic styles perfect for cabins and mountain homes. They were ready for a redesign of their brochures, adding a new line and expanding their existing...

Powerful Paper Salesman flexes his muscles.

How can you make your next batch of marketing brochures punch above their weight? Follow the 8 steps in this infographic to beef up your 5,000-strong salesforce.

Compositing an image in photoshop.

When winter begins to settle in, with the busy summer rush over, many outdoor-product manufacturers begin to think about next year’s catalog. “Oh, yes,” they think, “we need some great photos for the new product we developed this summer — the picture-perfect kind with flourishing trees and blooming flowers in a delightful setting that will sell them their dream.” The businessman looks outside...

The Google Analytics logo.

Some of you who own websites like to pore over your Google Analytics reports. But are you seeing relevant numbers? Take a look at these statistics on a brand new website: