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The Rosewood Blog

Waterfall at Ricketts Glen State Park, Benton, PA

The 2016 Rosewood Calendar contained pictures of local water features. For September, we leave the Lebanon/Lancaster area to feature Ricketts Glen State Park. If you are deciding which state park to explore on your next vacation, Ricketts Glen should be near the top of your list for its 22 named waterfalls and other natural beauties.

An uninviting marketing gateway.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

What is the key to engaging customers in a way that causes them to open their wallets to you instead of your competitors? Well, it has a lot to do with how you make them feel, and those feelings are based on their experiences with...

The lake at Middle Creek Wildlife Refuge near Kleinfeltersville, PA.

Just a 15-minute drive from the Rosewood office, Middle Creek Wildlife Management Area (Project 70) is popular with birders, hikers, photographers, and fisherman. So next time you come to Rosewood Marketing on business, take off a...

Top of the Miller's Mini Pavilions page

Imagine receiving 90% more leads from your website! That’s what Miller’s Mini Barns reported this spring. And what do you think caused this jump in leads? It happened after Rosewood Marketing rebuilt their website.

Of course, your results may not be identical. You may already have a website that performs well as a lead-...

Marketing Channel

Jim groaned. Turning in his chair to face his accounting manager, he said, “I just heard another dog food producer is starting up over in Ohio. With our sales being flat for the last two years, I’m afraid they are really going to hurt us. I wish we could find more dogs who like our product. That would help us out a lot.”

As you can guess, for Jim to overcome this new challenge, he doesn...

Waterfall in Lancaster Central Park, Garden of the 5 Senses, Lancaster, PA

Lancaster Central Park brings us the July photo for the 2016 Rosewood local-water-features-themed calendar. Click through to read the back story to this photo.

The old and new Cardinal brochures compared

Residents of a gated community in Glen Carbon, Illinois, had a problem—their backyards lacked sheds. They were in a deadlock with community management over getting a shed brand approved for the community. Even after multiple attempts by residents, no approval was forthcoming.

Let’s leave the gated community for a bit, and jump to...

Sand Siding Bridge in Swatara State Park, PA

After nearly crashing the quadcopter at the Acrigg's waterfall, we tried again here at this new bridge on Sand Siding Trail in Swatara State Park. Question: Can you find 4 people hiding somewhere on the bridge? (Hint: it's not the camera case or the man riding his bike near the far end of the bridge.)

Budding entrepreneur mowing grass

Dozens of business owners have asked me, “What percent should I budget for advertising?” I think they expect me to respond authoritatively: “The average small business should budget 4.625% of gross revenue for advertising.”

There may be several reasons business owners would want a quick and easy answer to this question. They may simply want a shortcut to success. They may assume a...

Dream Buildings logo

Dream Buildings contacted Rosewood last year, looking for a solution to their advertising woes. Aaron, the owner, and Martha, the secretary, had determined that managing their advertising was more than they could handle. When publishers called, sometimes they couldn’t remember if they were even advertising in that particular publication. Their ads were not consistent in appearance or content....