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The Rosewood Blog

Horse and Carriage

Maximizing brand exposure on the go is a strategy from way back. Even in the quieter, less visually cluttered world of yesteryear, businessmen saw the opportunity of using their vehicles to raise awareness of their enterprise, as one just too good to pass up!

“Why brand my vehicle?” you may ask. Is it worth the effort? Let’s take a look.

Jack of All Trades

Preston wasn’t sure he had what it took to be a business owner, but when he had the opportunity to get into the printing business, he took it.

Preston settled on a slogan that perfectly expressed his vision for Preston’s Printing: “Exceptional quality, speed, and price–no project too large, too small, or too uncommon.”

Preston’s Printing got off to a great start. Preston was...

Journey Behind the Photo

What is the worth of one high-quality photo? More than a thousand words? When it comes to marketing, the answer is “yes!”

What is involved in producing the photo that sells? Join Gary for a glimpse of the Rosewood team pursuing “thousand-word” photos during a recent shoot for Finch, a patio furniture brand, to answer these questions yourself!

I had the privilege of researching...

Noah Boyle Gift Set

Ever wonder how to show your customers how much their business means to you? How should you show appreciation when your client buys a product or service of high value? A thank-you note on the invoice? A Christmas card at the end of the year? Prices so high that you can always offer a discount (car dealership model)?

Noah F. Boyle cabinet company in Elizabethtown, Pennsylvania, had these...

Stethoscope and Ice Cream

Afraid I would black out completely, I grabbed the handrail and tried to focus on the steps ahead. I stood still for a few wobbly moments until my vision gradually returned and I could proceed up the steps.

Several years ago my vision would occasionally narrow temporarily and I would feel pressure in my head. It would only last a few minutes, so I wasn’t too concerned about it until I...

The African elephant is the strongest land animal by sheer strength. It can be up to 12’ tall at the shoulder and weigh over 13,000 lbs. They can carry a load of 3,000 to 4,000 lbs.

The rhinoceros beetle, though big for a beetle, is less than 2.5” long. But, it can carry 1,141 times its own weight!

When it comes to marketing, bigger isn’t always better. Sometimes the small things...

Illustration of a hunter in a precarious position wishing he had a safety strap.

Her little eyes were looking up at me. “Would you like me to read you a story?” I asked. Without a word she bounced to the bookcase.

“Read this one, Daddy!” she said sitting down beside me. Before I knew it the whole family, including my wife, was gathered around listening to a book written for preschoolers.

What is it about stories? We love them. But why?

The Book of...

View from City Island across the Susquehanna River toward center-city Harrisburg, PA.

Welcome to the last picture in our calendar series on local water features! Here is a shot across the Susquehanna River from City Island toward center-city Harrisburg, PA. To your right is the stone Market Street Bridge, and to your left is the Walnut Street Bridge, a pedestrian bridge crossing the river from Front Street to City Island. What you cannot see is the skunk that was stalking us...

mobile home page on

Every business has its own unique set of marketing challenges to solve as it grows. For Henry and Leroy Stoltzfus, the owners of Pennsylvania-based Stable Hollow Construction, it was their website. It had begun to feel like an old pair of sneakers that were a size too small. The site was functional in some mediums, but it was...

Four sizes of sleeping bags

In 2005 General Mills was looking for a way to rejuvenate Hamburger Helper, a popular food brand that had gone into a sales slump. As part of their market research, they visited the homes of moms who regularly used Hamburger Helper. After observing and talking with the moms, General Mills found a solution that worked, and by the end of the fiscal year, sales were up 11%.

What did...