Rosewood Marketing

Rosewood is Committed to Helping Your Business Grow through Print and Web Marketing

The Rosewood Blog

Stethoscope and Ice Cream

Afraid I would black out completely, I grabbed the handrail and tried to focus on the steps ahead. I stood still for a few wobbly moments until my vision gradually returned and I could proceed up the steps.

Several years ago my vision would occasionally narrow temporarily and I would feel pressure in my head. It would only last a few minutes, so I wasn’t too concerned about it until I...

The African elephant is the strongest land animal by sheer strength. It can be up to 12’ tall at the shoulder and weigh over 13,000 lbs. They can carry a load of 3,000 to 4,000 lbs.

The rhinoceros beetle, though big for a beetle, is less than 2.5” long. But, it can carry 1,141 times its own weight!

When it comes to marketing, bigger isn’t always better. Sometimes the small things...

Illustration of a hunter in a precarious position wishing he had a safety strap.

Her little eyes were looking up at me. “Would you like me to read you a story?” I asked. Without a word she bounced to the bookcase.

“Read this one, Daddy!” she said sitting down beside me. Before I knew it the whole family, including my wife, was gathered around listening to a book written for preschoolers.

What is it about stories? We love them. But why?

The Book of...

View from City Island across the Susquehanna River toward center-city Harrisburg, PA.

Welcome to the last picture in our calendar series on local water features! Here is a shot across the Susquehanna River from City Island toward center-city Harrisburg, PA. To your right is the stone Market Street Bridge, and to your left is the Walnut Street Bridge, a pedestrian bridge crossing the river from Front Street to City Island. What you cannot see is the skunk that was stalking us...

mobile home page on

Every business has its own unique set of marketing challenges to solve as it grows. For Henry and Leroy Stoltzfus, the owners of Pennsylvania-based Stable Hollow Construction, it was their website. It had begun to feel like an old pair of sneakers that were a size too small. The site was functional in some mediums, but it was...

Four sizes of sleeping bags

In 2005 General Mills was looking for a way to rejuvenate Hamburger Helper, a popular food brand that had gone into a sales slump. As part of their market research, they visited the homes of moms who regularly used Hamburger Helper. After observing and talking with the moms, General Mills found a solution that worked, and by the end of the fiscal year, sales were up 11%.

What did...

November calendar picture

As we approach this holiday season, let us not forget to take time to enjoy the beautiful creation and take the time to thank our Creator for this blessing which He has given to us!

The VierBike Brand Story

The branding process for this quadracycle—a bicycle with four wheels—began in our parking lot—no kidding!

First we needed to create a brand name. Our team kicked off their creative naming session by taking this unique bike for a spin. They snapped a few photos while they were at it for fun and inspiration.

Trooping inside, they gathered around the table in our Creative Room,...

A bike with a dented front wheel

Imagine trying to ride a bike with a dented front wheel. Not only would you have to huff and puff to keep rolling, but you would have a rough ride! Getting an effective marketing program rolling can be a bit bumpy, too, but in this article we’ll look at a well-rounded approach.

Just like riding a bicycle requires effort (up and down, up and down), business transactions also require...

Selection of binders and pocket folders for Rosewood clients

A pocket folder or binder seems . . . well, so boring. So utilitarian. Just something to organize a few papers in, right?

Why not maximize this common office item’s marketing potential by making it a memorable brand piece? You can be sure it will leave a positive first impression on potential clients when you hand it to them.

You have several options for dressing up your folder...