Rosewood Marketing

Rosewood is Committed to Helping Your Business Grow through Print and Web Marketing

The Rosewood Blog

Zoo Bus

In 2009 German carmaker Volkswagen started a campaign to promote its diesel cars. Americans associated diesel with big, loud trucks and semis with smelly, smoky exhaust, so VW needed to show that their cars were different. VW wanted to market their cars as “clean diesel” vehicles. The campaign included a video where testers place coffee filters on the tailpipes of diesel cars (and then made...

Conversion Line Chart
Pay-Per-Click Advertising: A Golden Opportunity

How important is online marketing? More than 85% of product searches now happen online, with this number increasing each year. To make your products and services visible, you must advertise where people are searching.

Simply having a website is not enough. Does your business currently rank on the first page of Google or Bing when someone...

Uncharted Waters

There is a lot of uncertainty in business. We don’t know if our new product will succeed. We don’t know if an investment in new equipment will pay off. We don’t know if that important deal will go through. We don’t know what government regulation or industry disruption will hit us next. We don’t even know if our business will exist in five years!

But that’s the way life is, because God...

Whistleberry Market Logo

The Zehr family’s new store in Nova Scotia was under construction, and Peter Zehr had everything he needed to launch a successful country store. A great location near the TransCanada highway, blueprints, experience, and industry connections. The only thing still missing was a vibrant, appealing name.

Peter knew that without a strong name and branding, his business could risk failure....

Rosewood Marketing Tree

Do you remember sitting in your school desk, desperately trying to understand something your teacher was explaining? Perhaps your teacher turned to the chalkboard and drew a sketch or a diagram, or worked out the solution step by step, and it clicked. What a relief!

Maybe sometimes marketing feels hard to wrap your head around. Many business owners find it easier to understand business...

New website design

Montana Post Driver was in the middle of a brand refresh, with the launch date only a month* away. There was just one problem. The website. Of course, it needed to be updated with the new logo and brand colors, but there were other issues. The website was not mobile-friendly. The content was out-of-date. The platform limited the...

Branded Christmas Card

Christmas is just around the corner. Well, only a few calendar-page turns away. Close enough to be thinking about how you can show your valued customers that their business is appreciated.

Stoltzfus Forest Products has been thinking about Christmas for awhile. Especially since they do not want to repeat last year’s scenario of anxiously waiting for their Christmas cards to be delivered...

Calculate conversion rates

Your business is surrounded by people who are aware of your company to varying degrees. Picture this as expanding circles with a common center, your business in the middle.

In the middle, you and your employees know and trust your business and products the most. In the second ring are your customers. They have firsthand experience with your company and product. They have experienced how...
Components of a Strong Ad

Rachel saw an ad for a natural health product. It piqued her interest, so she called the toll-free number and asked for a free catalog. She gave the customer service rep her name and address, and in so doing, Rachel became a lead. She can expect to receive more brochures and coupons from this company in the future.

Ben went to the website of a marketing firm he had heard about. On the...

Catalog Before and After

When is a good time to update your catalog? Many people acquiesce to the age-old cliché, “There just never is a good time.” Sure, I get it. When there is sufficient cash flow, there is also plenty to do.

So, really, when should you freshen up? The unquestioned response is if someone tells you your catalog stinks. As this probably won’t happen, let’s explore a few other indicators. If...

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