Dream Buildings contacted Rosewood last year, looking for a solution to their advertising woes. Aaron, the owner, and Martha, the secretary, had determined that managing their advertising was more than they could handle. When publishers called, sometimes they couldn’t remember if they were even advertising in that particular publication. Their ads were not consistent in appearance or content. Implementing the offers in the ads was an additional frustration. Dream Buildings, still in its first year of business, wanted to hand over their ad management to Rosewood.