Photographing garden beds in December? No, we did not travel to Florida! It was all done right here in Pennsylvania.
Yardcraft is a new brand of garden products. By the time you read this article, you may see some Yardcraft products at your local Costco. If not, you can still order from the website. Sam from Yardcraft asked Rosewood to design the packaging for the raised garden beds. The first order of business was to produce enticing pictures of the garden beds producing bountiful yields. And, based on the job schedule set by Yardcraft, these gardens needed to be at their peak in October (for photo shoot one) and December (for photo shoot two)!
In order to populate the beds with living plants, Twila (prop stylist at Rosewood Marketing) scoured the aisles of grocery stores and garden centers for both potted and cut plants. Roy acquired everbearing strawberry plants from a friend. Adrian dug several boxes of peas and winter radishes from his garden’s cover crop. Besides the plants, Roy bought a stack of privacy-fence panels which he stained and set up in his backyard for a clean background.
One sunny Friday in October, the Rosewood team (and Roy’s family) set up and photographed these four garden beds. Here are some behind-the-scenes slides.
And here are a few of the results!
Not content to let Rosewood off too easily, Yardcraft scheduled their elevated garden bed shoot for December, and it required a living, producing tomato plant! Who grows tomato plants in Pennsylvania in December? Well, we didn’t know either. Many phone calls and conversations ensued. In the end, Roy knew a hydroponic tomato grower in New Jersey who was willing to sell two six-foot vines to us. Mike from Yardcraft drove several hours the morning of the shoot to pick them up and deliver them to Rosewood.
And here they are.
Also, we needed product shots to illustrate the package contents and to be used for construction illustrations.
So how were all these pictures used? Come back next month for more drama. Hint: designing packaging for Costco involves English, Spanish, and French!