THE HUMAN TOUCH…

In a world of impersonal and industrialized business, the personal connection with your customers is what brings lasting loyalty and sustained relationships. 

People want good customer service; someone who knows their name, cares about their world and knows what makes them tick. In this fast-paced, highly industrialized society, we gained many things—but in the process, we lost the most important element: that personal touch which causes people to feel connected and known. If your company successfully restores good customer service and the human touch, you will be in business for a long time.

People are bombarded with flashy options, cut throat deals, and a myriad of colorful, quality products to choose from: but the fact is, America is more lonely than ever. The personal touch is what drives people to becoming your loyal customer.

You need to “ping” your customer base at least three times a month in the form of an email, a face-to-face meeting and a handwritten card.  You cannot allow your face and company to be a faceless, distant name on a roster of vendors. It is crucial to your success to be a person.

As your customers long for the human touch, be ready to fill that need with cards, phone calls, lunch appointments and personalized gifts. A calendar, a pen, or some other small gift with your name on it will remind your customer base of your care and concern for them and their business.

As you reach out to your customers not only will your customers feel more connected—so will you.  It’s important to your happiness, too. It helps keep everything in perspective: you aren’t just dealing with invoices and faceless names, but with real people. The tornado of business stress lessens as we step back and realize what really matters in life: connecting with people with that special human touch. It makes life more beautiful and less lonely.

While you can be very creative with your “human touch” (like sending flowers, hosting a customer picnic or sending coffee grounds, along with courtesy cups and condiments, to your customer’s office), cards and personalized items are a good first connection point. Notice there is a button above that says, “Ad Specialities.” Click it to view our huge selection of cards and personalized items that you can order quickly online. 

About Lauren

Lauren Mong is a writer for Rosewood. She lives in Ephrata, Pennsylvania. Exploring the world, little kids, hospitality, people, and charity work energize her. Lauren loves the challenge of creating something out of nothing, whether it's an article, a copywriting project--or supper.

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