The Community Touch: Christmas Card Mailings 

I forgot how good a warm cup of coffee cradled in my hands felt in the chilly morning. There are many things like that in life; you forget, in the busyness, how the small joys of life make it meaningful. You don’t realize you are missing something until you experience it afresh. 

That’s how it is with your customers. Your customers are in the rat race, running helter-skelter. They are used to dealing with people who only care about the bottom line. They forget how it feels to be  known as people in the business world.  You need to remind them how good it feels to be respected, cared about and valued.

Not very long ago, people knew each other in the community. They knew the clerk, the repair man and the mailman by first name and asked about their children. Although we can never return to such familiar terms because of the fractal life we now live, your company can take a step to bringing your customers in as part of the family.

One way to show them you care is by acknowledging them during the holiday season.  A personalized Christmas mailing makes your customers feel part of your “family.”  It builds relationship and trust– a great way to start a new year! 

Louis Prang, a German immigrant, introduced the Christmas card to America in 1875. He printed a card with Killarney roses and the words, “Merry Christmas.” Now, more than 3.4 billion Christmas cards and letters are mailed in the United States during the holidays. Even with the advent of electronic e-cards, people still buy twenty traditional cards for every e-card purchased. There’s just something special about real paper, real envelopes, and real stamps—something you can hold as tangible evidence you are important.

Remind your customers this holiday season how good it feels to be valued in the business world by including in your Christmas mailing…

• A personal message in your Christmas card, maybe recalling a special memory you had with them over the last year ( ex. “We enjoyed getting your barn in tip-top shape for your horses this summer. It was a pleasure to build something so beautiful for such great horses!”).
• A photo of your company team.
• A yearly “newsletter” full of interesting things about your company: completed projects, growth, future goals, etc.
• And if you feel like going “the second mile,” a box of chocolates or other goodies will make your company a big hit in any office!

About Lauren

Lauren Mong is a writer for Rosewood. She lives in Ephrata, Pennsylvania. Exploring the world, little kids, hospitality, people, and charity work energize her. Lauren loves the challenge of creating something out of nothing, whether it's an article, a copywriting project--or supper.

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