October Coffee Break
October 5th, 2009 | Author: Hope is not a marketing strategy.
You cannot just hope next year will be better than this year. You need to intentionally plan for a successful, thriving business year. October is a perfect month to start planning. Let’s split a large caramel latte and talk about marketing strategy.
The foundation behind your marketing strategy for next year needs to be intentionality. Intentionality means purposeful, calculated and deliberate planning. It’s a good way to live your personal life, and it is absolutely critical to bring intentionality to your business. Haphazard marketing and business management brings random “spurts” of growth. Studied, intentional strategy in your business delivers consistent success.
Look at the big picture. Where do you want your company to be in one year—two years—five years? How do you want your company to be remembered when you leave it? What images and feelings do you want your company to evoke in people? What is your mission statement?
In this year, do you want to expand a new line of products? Do you want people in a broader area to discover your business? Or do you simply want to maintain good relationships with your customer base? As you define your goals, begin to map out a strategy of action.
Strategy is well thought out and planned tactics to bring your goals to reality. Begin by looking at your target audience. Who is your target? Farmers? Construction teams? Engineers? After you find your target audience, narrow down the key elements of what your business offers to people: What are you trying to tell them? What do you want them to do? Finally, implement a plan that brings people to action and makes them loyal customers.
We look forward to helping you make your next year a calculated, focused success!
Thank you for the article. I agree that when we set goals and work toward them, we can make more progress than otherwise.