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The Rosewood Blog

Aerial view of Market Street Bridge in Harrisburg at sunset.

Within minutes of Adrian's creating the January Picture of the Month, Matt captured this scene of the Market Street bridge in Harrisburg while flying Rosewood's DJI Phantom 3.

Otterteck® logo

Yesterday I signed off on a new website for a new brand — Otterteck®. Their first product is an aluminum underdecking system. If you have unused space under an upper-story deck, consider installing Otterteck® underdecking to turn that space into a dry outdoor room. Otterteck® is not the first underdecking system on the market, but it brings a nice set of features to the table. The aluminum and...

Screwdrivers at various price points. Which will you buy?

Imagine standing in the hardware store looking at the screwdrivers. You need a good screwdriver to use in the shop every day because you ruined yours yesterday trying to remove a rusty shield. There are three screwdrivers on display. Their price tags show $.99, $6.99, and $8.99. Which one will you buy? Remember, you will use it hard every day in the shop. Certainly, you are not even...

This picture of the covered bridge near Farmersville, PA continues the water theme of our 2016 calendar. Adrian bagged this trophy while on his way back to the Rosewood office after an early morning photo-shoot in March, 2015.

The Market Street Bridge in Harrisburg, PA at sunset.

So, you didn't get your copy of the 2016 Rosewood Calendar? That's too bad, because they've all been snatched up! But, hey, we will upload each month's photo right here on our blog so that you don't miss out! Deal?

Create a persona to define your target market.

Last month we discovered the importance of identifying your strength by defining a Unique Selling Proposition for your business. Combine that with a definition of your ideal customer to bring laser-sharp focus to your business and marketing efforts.

What is meant by Target Market?

A target market...

The newlywed special and calendar ready to be mailed.

Chris from CB Solar gave me a call to discuss how to let his customers know about his current discount promotion and deliver his customer-appreciation calendars. He wondered if it would it be possible to do a bulk mailing.

That’s what we did! We proceeded to finalize a sticky calendar design and get that into production. We also created a flyer to advertise the discount and to double as...

Rosewood designed these store signs for Farmer Boy Ag.

Farmer Boy Ag shared with Rosewood Marketing their dream of having captivating, gallery-inspired signage in their showroom and conference room. We were instantly on board with them and ready to collaborate. Roy wrote down the details for each sign location, grabbing measurements and photos of the walls to use in mockups. Gary designed...

unique duckling
What is a Unique Selling Proposition (USP)?

A unique selling proposition is a feature, quality, or service you provide which is different from what your competitors offer. Let’s look at the contextual meaning of each of the three words:

Unique Unlike any other offering on the market. In some way, your offering must provide something that no competitors offer. Selling Able to demonstrate...
Consider market research whenever you could make a better business decision if you knew what others know.

Does the term “market research” sound sophisticated and costly? What is market research? Is it necessary in a small business? Let’s learn about market research for small businesses!

Farmco: A Case Study

Mike at Farmco set out to create a new set of sell sheets for his various product lines of cattle feeders, hay wagons and horse feeders. He was looking not only for a fresh design theme...

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