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The Rosewood Blog

Charlie Hatchet Interviews Moose

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Stagecoach Brochure Cover

Open the new brochure for Stagecoach Trading Co. and these are the first sentences you’ll read: “The fire crackled and cast flickering shafts of light around the clearing. Sparks floated upward, tiny shooting stars that burst up and disappeared.”

Stagecoach Trading Co. is a new brand we created for a company that was initially known as Wood Energy Solutions. This team out of Salmon,...

Marketing Tree Infographic

Whether a street-side lemonade stand or a seven-figure enterprise, every business operates with the same basic systems. If these systems are not understood, engaged, or running properly, the business will suffer and may even fail.

Business Systems

The functions of a business can be categorized into four core systems:

Management: Guiding the business Finance: Running the business...
Skunk Logic

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Fred Squirrel's Brand Initiatives

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Website Traffic from Google
Online Marketing - Why Should I Do It?

This is how people find information today! According to the AdWeek, more than 8 out of 10 people will search the internet to find a particular product or service.

Your online presence plays a vital role in your interaction with potential customers─and with search engines, such as Google. Without frequent updates, your credibility will be damaged,...

Charlie The Businessman

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Beaver's Business Sprouts New Leads

Stepping out of his office for some fresh air, Charlie Hatchet hurried down the path to the main trail that ran past the Moosepicks’ warehouse and then wound deeper into the forest. Not that he would admit it, but the fresh air was just an excuse. The real reason he had come outside? He had just seen Flyer Squirrel drop off the day’s mail.

Stuffing his hand into the knot hole in the big...

Lion Taming [Catalog Automation Case Study]

The secret is out! Some of the talent on our team have a passion for taming lions! (And they are really good at it too.)

Have you produced a catalog and been “up to your eyeballs” in a sea of content, corrections, and edits? Or maybe someone at your company has scowled at the time, energy, and expense it takes to change pricing, tweak descriptions, and update photos in an otherwise “...

Ad Design | Before & After

Do you find yourself skipping over advertisements when you are reading a publication? Many ads crowded onto one page can easily become a thick jumble. If you invest in advertising for your company, how can you be sure your ads will get noticed? Some unchanging principles that apply include a consistent message, potent imagery and headlines, and sufficient white space. Let’s take a look at...

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