Do you find yourself skipping over advertisements when you are reading a publication? Many ads crowded onto one page can easily become a thick jumble. If you invest in advertising for your company, how can you be sure your ads will get noticed? Some unchanging principles that apply include a consistent message, potent imagery and headlines, and sufficient white space. Let’s take a look at three of our clients’ ads before and after.
LnR Feed & Grain Handling Systems
Burkholder Truck Sales
Burkholder Truck Sales advertises in multiple publications. The varied designs provided by their numerous publishers muddied their brand image. We recommended a rebranding project and a consistent ad theme to be implemented across all publications.