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The Rosewood Blog

Porky Logic

Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique product. Manufacturing is no sweat for Charlie, but he continues...

Logos in use

In 2017 our brand designers were busy rolling out both new and refreshed brands. We had the opportunity to work with brands in diverse industries, from a retirement community to a hydraulic repair company and a wood stove manufacturer. Our goal was to communicate their brand values and to help them stand out in their market.

We welcome you to grab a cup of your favorite coffee and...

Charlie Hatchet Interviews Moose

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Stagecoach Brochure Cover

Open the new brochure for Stagecoach Trading Co. and these are the first sentences you’ll read: “The fire crackled and cast flickering shafts of light around the clearing. Sparks floated upward, tiny shooting stars that burst up and disappeared.”

Stagecoach Trading Co. is a new brand we created for a company that was initially known as Wood Energy Solutions. This team out of Salmon,...

Marketing Tree Infographic

Whether a street-side lemonade stand or a seven-figure enterprise, every business operates with the same basic systems. If these systems are not understood, engaged, or running properly, the business will suffer and may even fail.

Business Systems

The functions of a business can be categorized into four core systems:

Management: Guiding the business Finance: Running the business...
Skunk Logic

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Fred Squirrel's Brand Initiatives

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Website Traffic from Google
Online Marketing - Why Should I Do It?

This is how people find information today! According to the AdWeek, more than 8 out of 10 people will search the internet to find a particular product or service.

Your online presence plays a vital role in your interaction with potential customers─and with search engines, such as Google. Without frequent updates, your credibility will be damaged,...

Charlie The Businessman

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Beaver's Business Sprouts New Leads

Stepping out of his office for some fresh air, Charlie Hatchet hurried down the path to the main trail that ran past the Moosepicks’ warehouse and then wound deeper into the forest. Not that he would admit it, but the fresh air was just an excuse. The real reason he had come outside? He had just seen Flyer Squirrel drop off the day’s mail.

Stuffing his hand into the knot hole in the big...

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