Rosewood Marketing

Rosewood is Committed to Helping Your Business Grow through Print and Web Marketing

The Rosewood Blog

Fred Squirrel's Brand Initiatives

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Website Traffic from Google
Online Marketing - Why Should I Do It?

This is how people find information today! According to the AdWeek, more than 8 out of 10 people will search the internet to find a particular product or service.

Your online presence plays a vital role in your interaction with potential customers─and with search engines, such as Google. Without frequent updates, your credibility will be damaged,...

Charlie The Businessman

In case you missed past installments of this marketing allegory, Charlie Hatchet is the busy-beaver owner of Moosepicks, a company that makes toothpicks for moose. Back when Charlie’s new company was almost going under, marketing consultant Fred Squirrel helped him turn things around. With Fred’s help, Charlie found a target audience, created a company name and brand, and developed a unique...

Beaver's Business Sprouts New Leads

Stepping out of his office for some fresh air, Charlie Hatchet hurried down the path to the main trail that ran past the Moosepicks’ warehouse and then wound deeper into the forest. Not that he would admit it, but the fresh air was just an excuse. The real reason he had come outside? He had just seen Flyer Squirrel drop off the day’s mail.

Stuffing his hand into the knot hole in the big...

Lion Taming [Catalog Automation Case Study]

The secret is out! Some of the talent on our team have a passion for taming lions! (And they are really good at it too.)

Have you produced a catalog and been “up to your eyeballs” in a sea of content, corrections, and edits? Or maybe someone at your company has scowled at the time, energy, and expense it takes to change pricing, tweak descriptions, and update photos in an otherwise “...

Ad Design | Before & After

Do you find yourself skipping over advertisements when you are reading a publication? Many ads crowded onto one page can easily become a thick jumble. If you invest in advertising for your company, how can you be sure your ads will get noticed? Some unchanging principles that apply include a consistent message, potent imagery and headlines, and sufficient white space. Let’s take a look at...

Beaver's Marketing Stumbles...Into a Plan

Hannah Hatchet looked up from the stack of bills she was working through. The evening sunshine filtered through the branches into the Moosepicks office where she and Charlie were catching up on paperwork while their kits played outside.

“What is this bill from Jip Nickel? And who is this guy anyway?” Hannah asked. “I mean, one hundred acorns, Charlie! What did he do for us that was...

Salesman Charlie

“You see, we don’t use pine wood for our toothpicks,” Charlie Hatchet explained to his customer. “We don’t want you to have to deal with sticky sap on your hands.” He smiled. “And you know how hard it is to wash off pine sap!”

Charlie shifted position and sneaked a glance at the sun through the leafy branches overhead. The afternoon was slipping by too fast. Four o’clock, he thought....

When Glitter IS Gold
Special Effects Printing

Have you ever handed potential customers your business card or brochure and intentionally observed their response? They may have said “Thank you,” or maybe nothing at all. What if you were able to change that response to “Wow!” When they hold your printed piece in their hands, it is communicating something to them. What is it saying? What will clearly communicate the...

Telling the Das Holz Haus Story

Das Holz Haus is a maker of fine cabinetry and heirloom quality furniture serving customers in metro-area markets through relationships with kitchen designers.

DHH came to Rosewood seeking to more clearly portray the impeccable quality of both their service and their product. Their existing brochure created an impression of their brand that did not dovetail with who they were as a...

Pages